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Home Seller 101 London Ontario Tips For Selling Your Home in London Ontario & Area For More!

When it comes time to put your home up for sale on MLS in London Ontario, in this Seller’s Market, how you go about it, with whom and why are critical decisions that will dictate how much you receive from the sale!

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Common Flaws When Marketing A Home In London Ontario & Area To Sell

One of the largest downfalls I see in marketing a  London Ontario home for sale, be it through a real estate brokerage or a For Sale by Owner (FSBO) company, is that most marketers & Realtors  think that if they do the following:

Nobody can find your home for sale

  • Put a for sale sign out front or in the window with the Realtor’s picture on it.

  • Get it on MLS or some websites.

  • Take  pretty pictures (or doctor them)

  • Make up some fancy brochures.

  • Maybe run an ad in a glossy magazine that is one month too late, a newspaper ad ( called tombstone ads for a reason) or a more massive ad with the Realtor’s picture larger than home!

  • Do An  Open House (did you know that less than 1% of houses sell with an open house?)

   Major Think!

 Who is going to buy your home? Marketing to that group, in other words, focusing on the type of buyer your home will attract, is beneficial and works!

For example, if you have a four-bedroom, two-car garage house which is close to good schools, of course, you would market to families, not to an empty nester or single person. Or, a one-floor, two-bedroom condo in London’s upscale neighbourhood, you would not market it to a family of 4!

Focus, narrow down, focus, focus, & clarify!

Most homebuyers view between 10-16 homes in London Ontario; they are very much aware of other homes’ prices & conditions similar to yours.  If they have a top-notch Realtor helping them, they can laser focus on the house that fits their client’s budget and criteria and not get lost on the bling and shine on houses that do not match their client’s profile.

focus on your home buyer

You can have the fanciest billboard in the world, but if it’s located in the middle of the Sahara desert, who will see it, and if they did, how many miles and hours will it take to get to London Ontario, to see it? (I googled it, 9519 KM)

Focus your home selling strategy on buyers that are qualified financially, have a need for a home like yours and are serious, I call it buyers with great DNA, desire,need and ability!

 In summary, when you decide to sell your house in London Ontario;

  • work with a Realtor who knows the market 
  • is financially and emotionally stable to guide you
  • will not tell you what you want to hear.

Choose To ask more questions


Below are some helpful tips, money-saving ideas and home seller strategies to help you sell your home quicker, for more money and stress-free! The procedures below are from selling hundreds of homes successfully in London Ontario and the area.

      The Role of a Buyer’s Lawyer

The purchaser’s lawyer’s role is to protect the purchaser throughout the transaction and ensure that the buyer obtains a clear title to the property. Traditionally, the purchaser’s lawyer also represents the mortgage lender’s interests in preparing and registering the mortgage documents following their mortgage commitment.

 50 Inexpensive Tips To Enhance The Value Of Your House or Condo

Here are 50 inexpensive things you can do to enhance the value of your home. Time and time again when I show homes or list them, some or all of these tips would have dramatically sped up the sale or received more money I have found over the years it is the little things that a buyer sees that may be the stumbling block in them making an offer on your home. You have one chance of making a good first impression when a buyer walks into your home, try one or ten of these, you will sell quicker and in most cases, receive more money!

     What Do All These Real Estate Words Mean Anyway?

When you are in the process of buying or selling a home in London and South West Ontario or have been through the process, it can be daunting enough without words or phrases bantered about, and you say, “What?” Well, no more, this exhaustive list will now make the playing field level; your knowledge & better understanding of real estate will ensure that your real estate transaction will be less stressful and, in most cases, more rewarding!

   Who Else is Going To Be Involved When I Sell my Home?

Purchasing a home or selling a home requires more than just the buyer and seller. You’ll also need the services of a variety of home-related professionals, and here are the key players in your transaction and the roles they play.

   London Home Seller’s Guide to Moneymaking Fix-Ups

Here’s an informative guide to help you realize the most profit from your home and perhaps avoid costly repair rip-offs. Each year thousands of homeowners needlessly lose thousands of dollars when selling their homes.  But they don’t lose the money for reasons you might think. They lose money because they unknowingly left it on the table, for the buyer to pocket, by failing to recognize their home’s hidden profit potential.

Those hidden profits exist in two areas. First, most homeowners never discover that certain small, even inexpensive repairs to their existing home could generate many times their cost in additional home value.  But on the other hand, other repairs and improvements can cost you dearly.  It’s critical to know what repairs and improvements to spend money on and which ones to leave alone.

Second, when many savvy homeowners decide to make profitable repairs before selling, they expose themselves to some contractors’ ruthless world and their potentially deceptive schemes that drive up home repair costs.

It’s easy to understand how you might become overwhelmed with the whole process between not knowing what to repair for maximum profit and dealing with the world of contractor schemes.  But don’t despair! That’s Why I Created This Helpful Report


How To Sell Your London Ontario Home For More

   What price do you choose when deciding to put your house or condo for sale on MLS? I won’t go into the debate about “free advice,” you know what I mean, your hairdresser, co-worker, Uncle Ted, who knows everything about everything, your financial advisor, or the “Free Market Evaluation” postcard or online generalities you get bombarded with every day.

Are You Ready & Prepared To Buy a Home in London Ontario?

 Below are a few things you may want to give considerable thought to:

  • Not choosing the right price when your house in London Ontario is first listed. In other words, thinking, “We can always come down.”
  • Putting your London home on the market at an unrealistic price. Your home in London Ontario should be priced on a comparative basis to the others with similar features. (I should add, everyone thinks their home is different, but buyers and their Realtor do not think so.)
  • Not relating the time your house will take to sell compared to the price you want.
  • Calculating brokerage fees on top of the sales price. A home is worth what it is worth, with or without a commission.
  • Thinking that buyers aren’t comparing your home, on a dollar-for-dollar basis, with every other house on the market
  • Do not add up all your credit card debt, car loans, a line of credit, mortgage, that one-month luxury cruise and then $20,000 just for the heck of it, and that is the price!

                There is a better way!

  7 Key Points To Sell  Your Home & Get The Results You Deserve!

 Low Inventory Of Homes in London Ontario For Sale Creates a Seller’s Market

London Ontario real estate

I’m confirming what you already have read about or heard: London Ontario is experiencing a healthy real estate market. Most London neighbourhoods are in a “seller’s market,” and the inventory of houses and condos is meagre. If you can, this may be the time to take advantage of the large numbers of buyers currently competing to purchase a home.

There are several reasons to consider selling your home in London within the next few months. First, the convenience of selling within seven days always makes the process less burdensome. It is equally appealing for buyers who are seriously looking to purchase, and they come pre-qualified for financing. Buyers are also more flexible about a closing date to accommodate the seller’s preferred timing. Of course, a well-priced house or condo will generate multiple offers that typically net the highest price for you.

I follow the real estate sales history in London closely. I am offering you an opportunity to review comparable sales data, which will give you a target price for your home. This preliminary step is typically most helpful in the decision-making process about selling. After reviewing all the data, I have revealed to you, we can meet again to discuss specifics if you decide to sell.

Choosing a Realtor To Sell a Home In London Ontario

When selling your home in London Ontario, be it a house, apartment or townhouse condo, you have a choice of 1,900 + Realtors. Yet, we sell more homes than the average Realtor, and one of the many reasons is we have designed and implemented a 122 step process that we use every time. Getting a thorough understanding of these points will give you 100% confidence in your decision to sell your home, with whom, what to expect, how to maximize your bottom line and minimize the hiccups!

How Much Is My Home Worth in London Ontario?

how much is my home worth in London Ontario? Get the right value now

We’ve all seen the boring, plain, everyday marketing that offers free valuations without even seeing your home! Or “Free Home Valuation Reports” cards in our mailboxes or the dreaded cold call “I have a buyer who is interested in buying your home.” A Comparative Market Analysis is a report supposed to provide an anticipated sales price or price range for the subject property.


How can anyone value your home accurately without physically seeing your home and doing the two to three hours of research necessary? Have you ever bought anything “at ” ballpark price’? “general price range?” “The market price?” After advising & guiding hundreds of sellers to sell their homes over the years, every house or condo sold was a price we agreed on. Semantics aside, you deserve a price that many willing, qualified buyers will pay.

Getting a property valuation in London Ontario takes more than 5 to 10 minutes, our property valuations are 2-3 hours.

A comparative market analysis (CMA) is a process Realtors use to determine the market value by comparing it to similar properties that have recently been sold and those currently listed for sale. A CMA is a crucial tool for listing Realtors as they determine the price that a seller will list their house or condo for sale, and it’s also a tool for buyers agents advising their clients to make competitive offers. Conducting accurate, consistent CMAs isn’t easy. Most Realtors are not taught this skill in their pre-license real estate classes, so many enter the business without this vital skill or lack the patience to dedicate the time to learn how to price a home correctly.

Why Our Exclusive London Ontario Home Value Analysis Is Effective

It’s a complete top-to-bottom room-by-room analysis not just of the value but every aspect of your home to identify items that may affect your sales price. Our analysis enables us to identify the selling features or what you can do to help sell quicker or receive a higher price.

       Our Process For Selling Your Home In London Ontario

the best is yet to come after we meet and we explain how to sell your house or condo in London Ontario
  • You let us know that you would like a no obligation, no cost valuation of your house or condo.
  • Arrange a mutual time to meet.
  • We will prepare for our meeting with research of prices, demographics and current market conditions.
  • You will not have to sign anything or listen to blah blah blah stuff , malarky, posturing, showcasing or bs.
  • When we get to your home,a quick introduction and a tour of your home where we will perform a room by room review.
  • When completed, sit down with you and adress your concerns, fears or the anxiety you may have about moving.
  • Have a conversation about:
  • If Necessary, a few minor things you can do a minimal expense to show your home in the best light.
  • Why pricing your home correctly the first time will 9 out of 10 times give you a better returm.
  • Why, when and where to market your home asserively to attract qualified buyers who are excited to buy your home!
  • Understanding that there are four types of buyers in this market and why three of them you want to avoid!
  • Understand the difference between Market Value ,Perceived Value & Appraised Value and what effects those 3 will have on your asking price.
  • What are your legal obligations? To your lender?  To the buyer?
  • How being in a Sellers Market in London Ontario affects your asking price & do negotiating skills matter?
  • How to handle showings & offers to yield the best results.( My last listing I had 119 showings and 37 offers!)
  • Leave with you our research and market reports and best practises to sell a home.
  • Within 24 hours get back to you with “The Price”. And why!
  • You then decide to allow us to sell your home or not.
Contact us Sutton Group Envelope Real Estate Brokerage Inc

Pets and Selling Your Home

Be “Pet Smart” When Selling Your House
What about Pets when Selling Your Home?

Some people don’t appreciate pets and all the sights, sounds, and smells that go with them. So, to keep potential buyers focused on your house and not your pet, follow these simple tips:

.Wash and put away the pet toys and food bowls.
. Refresh the kitty litter.
.Check your yard for doggie doo.
. Use room or carpet deodorizer.
.Send your pet on vacation during showings.
. You love your pet. But it’s your house that you’re trying to sell.


We find selling a house or a condo the easiest part of the selling process, it is after the offer is signed by both parties that we truly earn our money!

  • Ensuring the lawyers on both sides of the transaction are informed and followed up with during the process.
  • Cooperating with appraisers, inspections, mortgage lenders
  • In some cases, keeping the transaction on pace and solving challenges.
  • Ensuring our 81 point checklist for closing a sale is completed sequentially.
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