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About Us-Who We Are

Why Join Us

My focus is to be a team of 3-5 Realtors who are part of an exceptionally active, efficient & profitable real estate team brokerage in London and South West Ontario that consistently outperforms the market in income & client satisfaction.


  • To ensure our clients sell their homes quickly & efficiently and buy homes effectively and efficiently.
  • To ensure our associates have a secure future, can grow and are compensated well.
  • To ensure that our support providers are respected and have the same core values that we do.

Our Daily Vision

We attract; we do not chase.  Chasing is what amateurs do, attracting quality properties to sell to quality buyers and attracting qualified buyers to help them move into the best home for them!

Excelling in real estate fundamentals is the foundation for lasting success; we are more councillors than traditional salespeople.

To stand out as unique to clients, staff, agents, vendors and support & competition, we must ensure a value-added perception of everything we do and everyone we meet.

To know we are on track, we have the following benchmarks.

  • Financial
  • Emotional (the impact the brokerage will have on everyone who comes in contact with it)
  • Performance
  • Clients  (Who are they? Why us? What value can we bring to each one consistently?)
  •  Associates (Is our people skills, communications, technology and work ethics the best in the market and if not, why not?)

What do we need to know? What is the brutal truth we ask each day?

  • How do buyers and sellers perceive us?
  • How do prospective real estate agents perceive us?
  • Who are our competitors?
  • What is not working? How do we know?
  • Is what we are doing the most efficient way of doing it? If not, why?

What are our Buyer client’s expectations?

  • To be understood
  • To be appreciated & respected.
  • To be fully aware of everything that will enable them to make the right choice.
  • We work for them
  • We have negotiating skills.
  • We have the same high standards when we refer a lawyer, home inspector or tradesperson to them.

What are our Seller client’s expectations?

  • That we can sell their home quickly and for the best price
  • Confidence
  • Convenience vs inconvenience
  • Skills in Marketing
  • Negotiating skills
  • Safety

What are our Employee expectations?

  • To belong, to be appreciated.
  • To be compensated well.
  • Security
  • To be able to contribute.
  • Pleasant work environment, both physical & emotionally

What are our Support expectations?

  • We refer to good people.
  • We refer lots
  • We are not too demanding or expect miracles.

What are our vendors’ expectations?

  • We pay them on time
  • We are not overly demanding.
  • They can expect more business from us.

Do you believe you can live up to our standards and values 365 days a year? You now know about our values; if the above makes sense to you and you are committed to a career of financial integrity & abundance, reach out to me; your privacy we respect.

Note: You do not have to be great to start; you have to be willing to start!

What's Your Plan

A Professionally Designed Business Plan

Less than 20% of real estate associates have a business plan. We believe without a detailed business plan to answer critical questions about your business and provide you with a platform for future growth, success in real estate becomes much more difficult. Our real estate coaching and business planning outlines and evaluates all aspects of your real estate business and establishes a specific roadmap and process on how you will achieve your goals.

A good business plan starts with your “Wish List,” i.e. how much you wish to earn and then guides you through the process of examining the key aspects of generating real income: Revenue, Expenses and Business Development.

A correctly laid out business plan is not some pie-in-the-sky dream that you do once and then look at 12 months from now. This plan is your foundation, created by the best business coaches on the planet and monitored by them! Again, we offer our associates; you would pay up to $10,000 per year individually for this in-depth career builder.

6 Questions To Ask Yourself For a More Rewarding Real Estate Career

1 How flexible are your hours?  Realtors consistently rank flexibility as a reason they got into real estate, but as they got busier, working late nights and weekends can interrupt family time because they are available whenever a client calls.  What boundaries have you set for yourself? How will that affect your business? Income? Is time management an issue? You can leverage your time to offer exceptional service and maintain a balanced family and social life with our systems.

2. Do you offer value every day to your clients?  Real estate is one of the most significant financial decisions your clients may ever make; it is so easy to lose sight of this with the day-to-day activities, interruptions, disruptors and servicing new and past clients. What systems do you have in place to offer value consistently?

3. What are some of the talents you have that nobody knows?  If very few people know about you and your skills, you could be the best-hidden secret in the marketplace. Don’t hide!

4 Not happy with your earnings? Similar to question 2. Did you know your income is consistent with the number of skills and value you provide to your clients? Where, how, and what skills do you need to increase your revenue? Your current income equals the value you currently offer.

5. Are you running your business, or is the business running you? Your current real estate brokerage has a considerable impact on a Realtor’s success rate, career growth and exit. Is your current brokerage providing you with a win-win scenario, a financial exit plan, a mentoring or a leverage program?

6 Do you have one or two niche markets where you’re better suited?  Are you a general practitioner? “I’ll take on anything, any buyer or seller, anytime, anywhere,” Realtor? If so, enjoy the struggles, disappointments and frustrations and a yo-yo income. I know this is a very blunt statement; the brutal truth usually hurts. What niche markets can you master? Do you know how?

Unlock Your Potential

When Choosing a Real Estate Company to Join, How Do You Know You Are Making The Right Choice?

Choices to make as a Realtor in London Ontari

Mistakes Experienced Real Estate Agents & New To the Business Make When Choosing a Real Estate Brokerage & The Questions You Should Get Answered.

There are 3 phases for most Realtors in their career: The beginning, the learning and the rewarding. I did not want to say four stages, for we all know the 4th stage: frustrating, irritating, struggling, hurting, and eventually, the big quit!

Join Our Team Of Realtors in London Ontario