London Ontario Real Estate Career


    career in real estate London Ontario

    New licensees or those wanting to change brokerages go out looking for a real estate brokerage to affiliate with often aren’t prepared to pick the right combination of company and management( broker of record, manager or mentor) for their particular personality.

    In truth, the residential real estate industry has a poor track record of developing systems to help new people and experienced make more educated decisions about who they ought to join.

    At the heart of all real estate transactions, there is a real estate representative who developed a relationship with their customer, who turned into their client. Real estate is a very local, “what’s going on in your city” type business. A recent CREA study indicated that buyers and sellers are more apt to choose the Realtor, not the company. There is a revolution now occurring in the industry, and many brokerages are becoming wise to the fact that, indeed, they don’t control clients, their associates’ do.

    So the goal of you, the potential associate, is to find a brokerage who believes that you are the central reason that the firm is or should be successful, not the company. Keep in mind; this is not the goal of many real estate brokerages and franchises which might have you believe that they are the reason you have success.

    As a real estate salesperson, your income is in direct proportion to your ability to communicate with people and serve their wants. If you cannot do that, you will go nowhere in this business.

    Real estate is no different from any other profession.  A professionals’ income is in direct proportion to the amount of skill and ability, be it an athlete, physician, accountant or Realtor.

     If you are not making enough money, you are are not giving enough skill sets to your client! You Deserve What You Earn!

    To learn skillsets, learn from a professional- someone who has done what you want to do: real estate. The problem with most salespeople is that they are taking advice or “training” from people who have never accomplished the skillsets!

    Or, what worked five years ago, ten years ago? Or, you are taught and given the same training that hundreds, maybe thousands of real estate people have received!

    I have never met a great Realtor yet who was a robot, doing what everybody else is doing!

    If you want to be average, stick with ordinary people!

    A professional is someone who earns more money than the average salesperson. If you are not making two to three times more income than the average salesperson, you are not as professional as you could be.

    Here’s the thing, you know who you are hurting if you’re not as good as you can be? Your family, your loved ones, your clients, that’s who. That is selfish is it not?

    If you had a choice between being average or exceptional, what would you choose? Where you are right now, that is your choice, no excuses.


    When Choosing a Real Estate Company to Join, How Do You Know You Are Making The Right Choice?

       84 Questions You May Want To Know Before Joining a Brokerage

        When you think about it, picking the right career and company in any type of industry is not something you do every week. Perhaps that’s why many new licensees or those wanting to make a switch go out looking for Real Estate Company to affiliate with often aren’t prepared to pick the right combination of company and broker of record for their particular personality.

       In truth, the residential real estate industry has a poor track record of developing systems to help new people and experienced make more educated decisions about who they ought to join. Upon reading “The Interview Quest,” you will have a valuable resource

    A Realtor’s Largest Competitor

     A Realtor’s largest competitor, deal breaker & stressor is themselves!

    I am not famous in stating the above, I am criticized and have been threatened by others to report me to our licensing board for disparaging remarks about Realtors.

    Let me be clear and blunt; I can say this and prove it. I am a Realtor. I am the owner of a very small real estate brokerage in London Ontario; I am also the broker of record which means the buck stops with me, any success or failure starts and ends with me. I am 100% responsible.

    My biggest competitor is me, any transactions that were not successful it would be easy to blame the buyer, the seller, the lawyer, the mortgage company, the economy, the weather, the Blue Jays had a losing season, it’s a long weekend or fill in the blanks here.__________________!

    That 24 hours a day other person living in your head, do this, do that, continually talking and talking to you. If we had a friend like that we would lose them very quickly.

    Being involved in hundred’s of transactions over the years, I have seen, heard and experienced the good and the bad, even the ugly.

    So why am I still helping residential buyers and sellers, investors and other Realtors get what they want? I love the challenges and realize that not only am I my most significant competitor, but every person I come into contact with also have that second person inside them as well, their antagonizer! Spouting all the negatives, contradictions, positives and negatives every second.

    So, am I perfect, do I have a 7 step program that will instantly change your life? No!

    I know for me because I am a work in progress, I have the courage every morning to understand that I am the enemy. That frees me to eliminate ego quickly, that I must work harder, learn more, be more, see more, that any failure is a lesson and at the end of the day when I give 100% and have empathy, I have beaten my largest competitor!

    That is called success. That is called freedom to excel!

    Want More Than Just a Job or Just Another Career?

       I am looking for talent, (is your’s  hidden?) & I am searching and interviewing for:

    • A salaried licensed inside sales associate with a bonus incentive plan, $36,000 to $50,000 starting salary


    • An administrator who has the skills or the ability to acquire the skills to manage us, this is a salary position with a bonus incentive plan that could be higher than the salary! $48,000 to $60,000 to start plus bonuses.


    • A  buyer’s agent who is not earning $75,000 net income yet


    • We have a quite extensive health plan.


    • Out training is more about personal development & relationships than pretending you are a Realtor.


    NOTE: My Principles:

    • I do not believe our clients should have just average results; they should have above average results with respect and care.  Our sales associates, administrative & service associates are above average, and when you give excellent care,  income is above average.  Income rarely exceeds personal development.


    • There is no limit on being better & improving!


    • I do not hire to do a job; I expect associates to grow as a person, to help develop the culture and the company!


    • There are two types of employees and associates,  those who work for a paycheque or those who work for the good of our clients, for the right of the culture and expect to be rewarded accordingly!


    • The choices we make are a reflection of our character & morals.


    • As you can see, I have high standards, and if you do too, we are going to get along well and prosper together


    Call me, Ty Lacroix Broker of Record and Owner 519-435-1600


    Is It Possible To Increase Real Estate Income in 1 Year?



    • You Have To Work


    • Leave Your Ego At Home


    • Forget Everything You Think You Know About Real Estate


    • Courage


    • Take 100% Responsibility & Ownership of Your Actions & Thoughts (No Excuses)


    • Stop Being Your Old Good Intentioned, But Ineffective Self


    • Sit Down With Me For An Hour


    • Be a Realtor & a Member of LSTAR


      One of my favourite passages that Steven Pressfield wrote in his book “The War of Art” which I will now butcher his passage:

    We don’t tell ourselves “I’m never going to earn $150,000 in real estate commissions”, instead we say; “I’m going to earn $100,000 to $150,000 in real estate commissions; I’m just going to start tomorrow!”


    “Any fool can learn from experience; the trick is to learn from other people’s experience.” Bismark


    Remember: When opportunity knocks at the front door, most people slip out the back door because they are not ready and as Robert M Pirsig wrote:

    “It’s a puzzling thing, the truth knocks on the door & you say, ‘go away, I’m looking for the truth’ and truth does what you just asked it to do, it goes away!”


    Income equals what you give; if your commissions are average, you are only giving average.

    Call me 519-435-1600 if you are a giver.



    The 3 Phases of Most Realtor’s Careers!

    There are 3 phases for most Realtor’s in their career: The beginning, the learning and the rewarding.

    Understanding each phase is critical in discovering your path in real estate, why quite a few do not thrive and ensuring that you will. Most obviously start at the beginning, yet I still see agents after ten years in the business again acting like beginners, but I digress!

    Most real estate salespeople at first believe what their clients are saying. Betty is sweet, Mark looked after me, Sharon is fantastic, and Philip is good.

      And then?

    Things start changing, you get busy, there is more work to do, you are falling behind, your clients are relentless, they’re bugging you, instead of working 10 hours a day, you now are working 14, you cancel the times with your children, the date with your partner, the missed phone call or emails not returned.

    No matter how hard you try, you are getting behind. And, get this. You do, do, do but stop your marketing, networking because you have no time.

    And Then?

    You are not busy anymore! So you start the frantic race again, but this time, because you had no systematic follow-up and tasks, your recent past clients feel that your service and skills were lacking! They may not refer you and most likely will never! Another vicious cycle starts!

    (When someone tells me their real estate business is slow, I know what they did not do 3-6 months ago!).

    You see, as Michael Gerber wrote in The E-Myth Revisited, in a business that depends on you, on your style, on your personality, on your presence, on your talent and willingness to do the work, and you are not there, are sick, injured, on a holiday, then, of course, your customers will go someplace else!

    Your customers and clients are not using the real estate business’s ability to give them what they want but YOUR ABILITY to provide them with what they want.

    If your real estate business depends on you, welcome to long nights, weekends worked, missed family engagements, stress and burn out. As well, is that really why you got into real estate in the first place? Ask yourself; ask your partner, ask your children, is this the best way to spend the rest of my life?

    I have made all of these mistakes, many times over. After banging my head on that proverbial brick wall, I developed, designed and in a constant work in progress system, a way to change the frustration, the fear, that provide an income that a real estate salesperson deserves and a lifestyle that you decide on, not the real estate business.

    What kind of help does the underpaid, overworked, frustrated REALTOR go & do? You hire an assistant or team up with someone, or,  move to another real estate brokerage because the grass is greener!

    Now, they are excited again, things will get better they say, I can work half the time, I don’t have to do this, do that, and I will make more money!

    Well, the opposite happens, time and time again. You’ve seen it, I’ve seen it. Your so-called freedom is now weighing you down with a chain and anchor! A client calls about the less than courteous call from your partner or assistant, or you did not follow up as promised, or those feature sheets were wrong, you forgot to call someone back, you’re late for appointments, the name on offer is incorrect, you missed a clause and on and on. So what do you do? You say no one can do it as well as I can, I’ll do it!

    Oops! Guess where you are again?

    It’s not your clients who are driving you crazy, (or, lack of clients!)

    It’s not your buyers, your brokerage, the other agent, the home inspector, the appraiser, the mortgage lender, the home stager or for that matter; the world’s a problem!

    The problem is you because you do not know any other way. You are now at your limit, your capacity to create a great lifestyle is burdensome, and so what you do is put your head down and work, work or as over 80% of you do, keep doing the same thing over and over and over, and then leave the business.

    Again, a real tragedy.

    How Do I Know? 

      I’ve been there, all three stages, sometimes it felt like six stages, but I kept getting up every time I fell, pushed down or kicked, I just got up. I have also seen the ‘superstars ‘ fade away, broke or broken!

    Why not give me a call at 519-435-1600?


    The Turning Point in Your Real Estate Career

      What do you think the one thing is that you have to have if you want to survive and thrive in real estate? Money? An impressive car? A large sphere of influence? If you guessed any of those, you’re wrong; it’s a Strategic Plan.

    Virtually every business coach on the planet stresses the importance of Strategic Plans, and successful Realtors live, eat, and breathe by theirs. That’s because Strategic Plans are the actual roadmaps that prevent them from veering off the paths that lead to their ultimate destinations.


    A Realtor's Road To Success
    You can take the crowded highway that average Realtors take or take our road to success, and no one can get in your way!


    Nothing has ever impacted my real estate business more than a Strategic Plan and here is one that helped me and I would like to share it with you. But be warned, it is not easy, and I read a report once that only 10% of people get past the first part of the plan.

    It does not surprise me because it takes effort, some quiet time, some thinking and the real tough part, being completely honest with yourself and your present situation!

    Think for a moment about a car’s GPS. It will get you to your destination, but only if you give it two critical pieces of information: where you are right now and where you want to go. In your real estate business, you have to figure those things out before you can do anything else, and they will eventually serve as the bookends of your Strategic Plan.

        But first thing’s first

    Part one of this plan is “the Brutal Truth” where you’ll take inventory of where you are now and decide where you want to go.

    The next part is “Aha, I Get It” where you’ll learn the three core components of a killer Strategic Plan.

    Then, the third and final part is where you’ll create “The Now I Know How Plan” based on what you uncovered in parts one and two.

    Once you complete all three, these will be the cornerstone of your entire real estate business from this point forward.

    And then, This Bonus!

    3 High-Quality Strategies Most Realtors Aren’t Using

      We hear so much talk in our business of getting more sales and more commissions. What this talk is all about is getting more leads. Getting more leads (or, more specifically, getting more high-quality leads) consistently is the KEY to getting more sales and making more money . . . Period.

    What is the difference between the Realtors who are getting a ton of high-quality leads, and the Realtors who struggle to get leads or who get a lot of low-quality leads?

    Do successful real estate people work harder?

    Are they just better?

    Well, I suppose in some cases they do just everyday work harder. In my experience, though, the explanation is most often something else.

    The answer is usually that the great Realtors have a better strategy.

    Turn Your Real Estate Career Around

       Wow, you got this far! Congratulations! Did you know that a study was done and that 85% of people do not read a full article? Good for you, you are in the 15% of those who want to succeed and now you can by reading this free no obligation report. Again, congratulations, your career in real estate will get a lot better!