London Ontario Real Estate Career
| A FEW WORDS ABOUT A LONDON ONTARIO REAL ESTATE CAREER
New licensees or those wanting to change brokerages go out looking for a real estate brokerage to affiliate with often aren’t prepared to pick the right combination of company and management( broker of record, manager or mentor) for their particular personality.
In truth, the residential real estate industry has a poor track record of developing systems to help new people and experienced make more educated decisions about who they ought to join.
At the heart of all real estate transactions, there is a real estate representative who developed a relationship with their customer, who turned into their client. Real estate is a very local, “what’s going on in your city” type business. A recent CREA study indicated that buyers and sellers are more apt to choose the Realtor, not the company. There is a revolution now occurring in the industry, and many brokerages are becoming wise to the fact that, indeed, they don’t control clients, their associates’ do.
So the goal of you, the potential associate, is to find a brokerage who believes that you are the central reason that the firm is or should be successful, not the company. Keep in mind; this is not the goal of many real estate brokerages and franchises which might have you believe that they are the reason you have success.
As a real estate salesperson, your income is in direct proportion to your ability to communicate with people and serve their wants. If you cannot do that, you will go nowhere in this business.
Real estate is no different from any other profession. A professionals’ income is in direct proportion to the amount of skill and ability, be it an athlete, physician, accountant or Realtor.
If you are not making enough money, you are are not giving enough skill sets to your client! You Deserve What You Earn!
To learn skill sets, learn from a professional- someone who has done what you want to do: real estate. The problem with most salespeople is that they are taking advice or “training” from people who have never accomplished the skillsets!
Or, what worked five years ago, ten years ago? Or, you are taught and given the same training that hundreds, maybe thousands of real estate people have received!
I have never met a great Realtor yet who was a robot, doing what everybody else is doing!
If you want to be average, stick with ordinary people!
A professional is someone who earns more money than the average salesperson. If you are not making two to three times more income than the average salesperson, you are not as professional as you could be.
Here’s the thing, you know who you are hurting if you’re not as good as you can be? Your family, your loved ones, your clients, that’s who. That is selfish is it not?
If you had a choice between being average or exceptional, what would you choose? Where you are right now, that is your choice, no excuses.
When Choosing a Real Estate Company to Join, How Do You Know You Are Making The Right Choice?
84 Questions You May Want To Know Before Joining a Brokerage
When you think about it, picking the right career and company in any type of industry is not something you do every week. Perhaps that’s why many new licensees or those wanting to make a switch go out looking for Real Estate Company to affiliate with often aren’t prepared to pick the right combination of company and broker of record for their particular personality.
In truth, the residential real estate industry has a poor track record of developing systems to help new people and experienced make more educated decisions about who they ought to join. Upon reading “The Interview Quest,” you will have a valuable resource, give me a quick call or email and I will see you get the 84 questions to ask.
Want More Than Just a Job or Just Another Career?
We Need A Realtor Who Can Handle 4-9 Buyers a Month
The London Ontario & area market is expanding, and we are looking for driven self-starters like you. Our business model is to take away the barriers to lead generation and marketing to let you do what you do best, sell real estate. Our company has grown, and we are just getting started.
If you are an ambitious, self-motivated, licensed real estate professional looking for a rewarding full-time sales position and are ready for a fresh approach, you will love being part of Sutton Group Envelope Real Estate Brokerage Inc.
Here is what we offer:
Did we mention we provide you with 4-9 qualified per month?
If you are ready to take your business to the next level, upload your resume and we will set up a time to discuss further to see if you are the right fit.
Under The Real Estate Council of Ontario, you are an independent contractor. Your earnings are commission-based, with our training and daily mentoring & training, your earnings will be above average. Not only that, there are:
Call me, Ty Lacroix Broker of Record and Owner
Is It Possible To Increase Real Estate Income in 1 Year?
One of my favourite passages that Steven Pressfield wrote in his book “The War of Art” which I will now butcher his passage:
We don’t tell ourselves “I’m never going to earn $150,000 in real estate commissions”, instead we say; “I’m going to earn $100,000 to $150,000 in real estate commissions; I’m just going to start tomorrow!”
“Any fool can learn from experience; the trick is to learn from other people’s experience.” Bismark
Remember: When opportunity knocks at the front door, most people slip out the back door because they are not ready and as Robert M Pirsig wrote:
“It’s a puzzling thing, the truth knocks on the door & you say, ‘go away, I’m looking for the truth’ and truth does what you just asked it to do, it goes away!”
Income equals what you give; if your commissions are average, you are only giving average.
Call meif you are a giver and a London Ontario Realtor.
The 3 Phases of Most Realtor’s Careers!
|There are 3 phases for most Realtor’s in their career: The beginning, the learning and the rewarding.
Understanding each phase is critical in discovering your path in real estate, why quite a few do not thrive and ensuring that you will. Most obviously start at the beginning, yet I still see agents after ten years in the business again acting like beginners, but I digress!
Most real estate salespeople at first believe what their clients are saying. Betty is sweet, Mark looked after me, Sharon is fantastic, and Philip is good.
Things start changing, you get busy, there is more work to do, you are falling behind, your clients are relentless, they’re bugging you, instead of working 10 hours a day, you now are working 14, you cancel the times with your children, the date with your partner, the missed phone call or emails not returned.
No matter how hard you try, you are getting behind. And, get this. You do, do, do but stop your marketing, networking because you have no time.
You are not busy anymore! So you start the frantic race again, but this time, because you had no systematic follow-up and tasks, your recent past clients feel that your service and skills were lacking! They may not refer you and most likely will never! Another vicious cycle starts!
(When someone tells me their real estate business is slow, I know what they did not do 3-6 months ago!).
You see, as Michael Gerber wrote in The E-Myth Revisited, in a business that depends on you, on your style, on your personality, on your presence, on your talent and willingness to do the work, and you are not there, are sick, injured, on a holiday, then, of course, your customers will go someplace else!
Your customers and clients are not using the real estate business’s ability to give them what they want but YOUR ABILITY to provide them with what they want.
If your real estate business depends on you, welcome to long nights, weekends worked, missed family engagements, stress and burn out. As well, is that really why you got into real estate in the first place? Ask yourself; ask your partner, ask your children, is this the best way to spend the rest of my life?
I have made all of these mistakes, many times over. After banging my head on that proverbial brick wall, I developed, designed and in a constant work in progress system, a way to change the frustration, the fear, that provide an income that a real estate salesperson deserves and a lifestyle that you decide on, not the real estate business.
What kind of help does the underpaid, overworked, frustrated REALTOR go & do? You hire an assistant or team up with someone, or, move to another real estate brokerage because the grass is greener!
Now, they are excited again, things will get better they say, I can work half the time, I don’t have to do this, do that, and I will make more money!
Well, the opposite happens, time and time again. You’ve seen it, I’ve seen it. Your so-called freedom is now weighing you down with a chain and anchor! A client calls about the less than courteous call from your partner or assistant, or you did not follow up as promised, or those feature sheets were wrong, you forgot to call someone back, you’re late for appointments, the name on offer is incorrect, you missed a clause and on and on. So what do you do? You say no one can do it as well as I can, I’ll do it!
Oops! Guess where you are again?
It’s not your clients who are driving you crazy, (or, lack of clients!)
It’s not your buyers, your brokerage, the other agent, the home inspector, the appraiser, the mortgage lender, the home stager or for that matter; the world’s a problem!
The problem is you because you do not know any other way. You are now at your limit, your capacity to create a great lifestyle is burdensome, and so what you do is put your head down and work, work or as over 80% of you do, keep doing the same thing over and over and over, and then leave the business.
Again, a real tragedy.
How Do I Know?
I’ve been there, all three stages, sometimes it felt like six stages, but I kept getting up every time I fell, pushed down or kicked, I just got up. I have also seen the ‘superstars ‘ fade away, broke or broken!
Why not give me a call at 519-435-1600?
Strategic Business Approach vs. The “Single Transaction Mindset”
There’s a sad statistic that haunts the real estate community. I’m sure you’ve heard about it. It’s the dismal failure rate of well-intentioned people who enter real estate.
But even worse than the failure rate is (what I call) the “Catch-22 rate” of agents who are able to squeak out a living, but never to excel in the profession. It seems like you’re making too much money to quit, and not enough to call it a lasting profession. What a quandary!
And in working with agents to date, I’ve discovered the ONE single area where most agents take the “wrong turn” with their practices. Some of it is the “cold call” mindset that’s exploited by brokers and traditional agents. Some of it is because many agents lack the business-building skills required for success – which can be remedied. But most of the agent’s problems stem from the lack of understanding of how to approach real estate from a “strategic” perspective.
Most agents are what I call “single transaction-oriented.” They’re always looking for the next deal…the next client…the next commission. This “quick fix” attitude is pervasive in just about every sales profession, and it’s the leading cause of failure for salespeople. You simply don’t have enough energy or time to make a lasting income from the cold calling, cold door and physical canvassing required by the “quick fix” mentality.
I have put a simple planning guide together. It’s designed to help you look at your business from a strategic approach for long term profits…rather than a “quick fix” approach to failure. It’s based on THREE ways to build any business that when used together creates a stampede of on-going business. This guide is structured into a 4-part process that can “strategically” create the framework for real estate success. Here are the 4-parts we’ll examine:
Part 1: Analyze and select the most profitable MARKETS for your services. Selecting the correct market is about 50% of your success in any form of marketing.
Part 2: Crafting your “product” and POWERFUL MARKETING MESSAGE to capture the greatest market share of the market you select. You’ll find that niche marketing, or working fewer markets much deeper and more frequently, is the secret to success.
Part 3: Determining the most credible, effective and profitable ways to reach your market without any waste.
Part 4: Bringing the previous 3-parts into a workable, organized action plan for success.
I hope the above is helpful to you in building your business. Wishing you great success,
The Turning Point in Your Real Estate Career
| What do you think the one thing is that you have to have if you want to survive and thrive in real estate? Money? An impressive car? A large sphere of influence? If you guessed any of those, you’re wrong; it’s a Strategic Plan.
Virtually every business coach on the planet stresses the importance of Strategic Plans, and successful Realtors live, eat, and breathe by theirs. That’s because Strategic Plans are the actual roadmaps that prevent them from veering off the paths that lead to their ultimate destinations.
Nothing has ever impacted my real estate business more than a Strategic Plan and here is one that helped me and I would like to share it with you. But be warned, it is not easy, and I read a report once that only 10% of people get past the first part of the plan.
It does not surprise me because it takes effort, some quiet time, some thinking and the real tough part, being completely honest with yourself and your present situation!
Think for a moment about a car’s GPS. It will get you to your destination, but only if you give it two critical pieces of information: where you are right now and where you want to go. In your real estate business, you have to figure those things out before you can do anything else, and they will eventually serve as the bookends of your Strategic Plan.
But first thing’s first
Part one of this plan is “the Brutal Truth” where you’ll take inventory of where you are now and decide where you want to go.
The next part is “Aha, I Get It” where you’ll learn the three core components of a killer Strategic Plan.
Then, the third and final part is where you’ll create “The Now I Know How Plan” based on what you uncovered in parts one and two.
Once you complete all three, these will be the cornerstone of your entire real estate business from this point forward.
And then, This Bonus!
3 High-Quality Strategies Most Realtors Aren’t Using
We hear so much talk in our business of getting more sales and more commissions. What this talk is all about is getting more leads. Getting more leads (or, more specifically, getting more high-quality leads) consistently is the KEY to getting more sales and making more money . . . Period.
What is the difference between the Realtors who are getting a ton of high-quality leads, and the Realtors who struggle to get leads or who get a lot of low-quality leads?
Do successful real estate people work harder?
Are they just better?
Well, I suppose in some cases they do just everyday work harder. In my experience, though, the explanation is most often something else.
The answer is usually that the great Realtors have a better strategy.
Turn Your Real Estate Career Around
Wow, you got this far! Congratulations! Did you know that a study was done and that 85% of people do not read a full article? Good for you, you are in the 15% of those who want to succeed and now you can by reading this free no obligation report. Again, congratulations, your career in real estate will get a lot better!