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Fundamentals of Real Estate Sales in London Ontario

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We believe excelling in sound real estate fundamentals is the foundation for lasting success. James Clear states, “You do not rise to your goals; you fall to the level of your systems.” 

One of the biggest downfalls I see with most Realtors is a lack of consistency; I believe there are three reasons why:

1: No accountability by their brokerage, team leader, family or themselves.

2: They think real estate sales is a 9-5 five-day-a-week job or part-time.

3: They do not treat their real estate career as a business

Harsh comments yet so true; I have seen good people leave this business for many reasons, mainly because their financial state changed or out of frustration. For some, I did not say work habits, for they had great work habits; they were just not consistent in doing the right stuff every day.

What is the right stuff every day?

Add value first and foremost; if you are not where you desire to be in health, income & or financial independence, you’re responsible, not the economy, your brokerage or any excuse or justification you may have. Face it; any desire you have means you are not the person you need to be to meet your desires. Look around you. Look at leaders in sports, cinema, business or family; they all added value and all paid the price to meet their goals; sacrifices, discomfort, long hours and many frustrations and setbacks and rejection, yet they persevered!

Any truly successful person in any field will gladly admit that they were off course at times but that inner will to succeed corrected their path to being successful. Being average in real estate is not the best for you, your family, or your clients!

It is a beautiful feeling to succeed; it makes up for disappointments, frustration, and toil of long hours.


Just as you reboot your computer or phone, if it is not giving you the results you want or expect, by restarting and reloading, you may need to reboot your career! That is what this page is about; take it from me, I have had to reboot myself many times and boot myself in the butt until I found the proper operating modalities and habits, and I am continuing to upgrade to keep up or get ahead of the changes in the market and trends.

For the underperforming Realtor, being a Realtor is not a job; it is a business and is not part-time; if you are not out meeting buyers and sellers face to face, setting daily appointments, getting results from your social media and online marketing, you will not be above average. Real estate is not your business if you do not have a work ethic. If you say to yourself you don’t know what to do, or it is someone else’s fault that you are underperforming, or this market shift is the reason your income sucks, take responsibility and get help from your brokerage, a coach, a mentor or at least go to YouTube, there are thousands of videos on how to succeed in real estate.

Unlock Your Potential

When Choosing a Real Estate Company to Join, How Do You Know You Are Making The Right Choice?

Choices to make as a Realtor in London Ontari

There are 3 phases for most Realtors in their career: The beginning, the learning and the rewarding. I did not want to say four stages, for we all know the 4th stage: frustrating, irritating, struggling, hurting, and eventually, the big quit!

Ty Lacroix Broker of Record & Owner
Ty Lacroix, Broker of Record & Owner