The London Ontario real estate market is hot! There is a shortage of homes for sale and more buyers than sellers!
When selling a London Ontario home, the first ten days are critical and will make the difference how quickly it sells and for how much!
The most critical time for a new listing in London, Ontario, is two days before it officially goes on MLS and the eight days after!
Why two days before? I have found that when we have prepared and gathered all the necessary marketing tools, the following happens:
- The documents are completed accurately and thoroughly; no mistakes or missing information & care can be taken to describe the home to prospective buyers.
- All the pictures are taken, edited or retaken to show the house in the best way possible way.
- All the marketing material is ready such as feature sheets, your “Buy me” binder, your www.youradress.com webpage and cards!
- All the websites are loaded, social pages, virtual tours are ready
- The homeowner can do the final touch-ups or any cleaning that may be required.
- The For Sale sign is up, and any directional signs if needed are placed
Day 1 to Day 8:
This is when buyers and their Realtor are searching the Internet for buying a home in London and certain streets for something new. When the excitement is the highest. You can now:
- Be ready for all showings, have all the marketing materials and home information prepared for that one buyer who loves your home!
- You have at least one weekend when historically home viewing is the busiest.
- If no serious offers, the pricing may be wrong, or if not enough showings, the marketing needs to improve after ten days!
Once day 11 starts, do something drastically to attract new buyers to your home!
The way a transaction starts is indicative of how your sale will go, quickly or a long rocky road before you sell your home.
Listing with an active listing Realtor who has a reputation for being thorough will never do you any harm. Who uses the web dominantly, has an above-average follow-up system and the finances to market your home.
Ensure that before the sign goes up and the listing gets to the MLS, everything from the lockbox, listing brochures and presentations is in place and ready to go. Make sure your listing Realtor has a system to let you view the comments and feedback about your house on an exclusive listing website. Do they have a checklist (we have 201 items on it) that they share with you before it even gets on MLS?
Do not allow average to get you average results!
In summary, the most critical time for a new listing when selling a home in London, Ontario is BEFORE it gets on MLS.
How do I know this? We sell a lot of homes, let’s get yours sold!