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Realtors, Do You Know Where Your Source Of Business Comes From?

Do You Know the Sources of Your Business?

There are two sources that generate business, human resources or activities and financial resources or dollars you spend to generate business.  You must give thought to what the benefits are of sourcing your business.

Look at every transaction that closed in the last 12 months and determine the source of each transaction.

  • How many transactions came from an ad call?
  • How many transactions came from the internet?
  • How many transactions came from an open house?
  • How many transactions came from referrals?

By the way, these are just a few of the examples of what you need to explore in sourcing your business.Incidentally, in the course of sourcing, there were activities and dollars spent that “didn’t” produce traceable results, get rid of them … move towards those that did deliver a result.

If you need help in “sourcing your business” to help you earn more business, give me a call at 519-661-7888.

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Ty Lacroix

"Not All Realtors Are The Same"! This website and content are for you and designed and constantly upgraded with the latest real estate trends, how-to’s and what is for sale on MLS. All the so-called Gurus of marketing and branding say a Realtor and their Brokerage should have a bio to let people know about them. I have always felt bios were boasting, bragging, or trying to impress readers; I’ve always felt that our actions and results should impress and not be all talk and no action! As they say in Texas:” All hat and no cattle”! So here goes: We are a small brokerage by choice but mighty in results (over $103 million in transactions since 2014). Our primary source of business is guiding home buyers and sellers to make good decisions. We are transformational in nature and by choice, not transactional! We believe selling real estate is a process, not an event or knee-jerk reaction; we sleep well at night and ensure our clients do as well by systemizing the predictable and humanizing the exceptional ( the last seven words are plagiarism, I have copied this from the Four Seasons Hotels & Resorts)! We are not for everybody, nor can we please everybody, nor do we tell people what they want to hear; I know that may be old-fashioned and perhaps in this era of me-tooism, deservism and impersonal artificial intelligence (an oxymoron), calls on hold for hours or people being busy looking after their busyness that expectations may be jaded! If you would like to know more about the disadvantages of us helping you, contact me, Ty Lacroix, Owner and Broker of Record; however, the advantages are exposed on this site. About Ty Founder & Owner & Broker of Record of Sutton Group Envelope Real Estate Inc, That's all I can say about me! You see, this is about you, not me; you do not want to hear blah blah stuff about awards, designations, or that we walk old people across the street (I used to help old ladies cross the street, but as I got older I did not want my wife to think I was flirting) the reincarnation of Mother Teresa, walk on water or anything else to impress you. We let the numbers speak for themselves; you see, success leaves clues!

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