There’s a sad statistic that haunts the real estate community. I’m sure you’ve heard about it. It’s the dismal failure rate of well-intentioned people who enter real estate.
But even worse than the failure rate is (what I call) the “Catch-22 rate” of agents who are able to squeak out a living, but never to excel in the profession. It seems like you’re making too much money to quit, and not enough to call it a lasting profession. What a quandary!
And in working with agents to date, I’ve discovered the ONE single area where most agents take the “wrong turn” with their practices. Some of it is the “cold call” mindset that’s exploited by brokers and traditional agents. Some of it is because many agents lack the business-building skills required for success – which can be remedied. But most of the agent’s problems stem from the lack of understanding of how to approach real estate from a “strategic” perspective.
Most agents are what I call “single transaction-oriented.” They’re always looking for the next deal…the next client…the next commission. This “quick fix” attitude is pervasive in just about every sales profession, and it’s the leading cause of failure for salespeople. You simply don’t have enough energy or time to make a lasting income from the cold calling, cold door and physical canvassing required by the “quick fix” mentality.
I have put a simple planning guide together. It’s designed to help you look at your business from a strategic approach for long term profits…rather than a “quick fix” approach to failure. It’s based on THREE ways to build any business that when used together creates a stampede of on-going business. This guide is structured into a 4-part process that can “strategically” create the framework for real estate success. Here are the 4-parts we’ll examine:
Part 1: Analyze and select the most profitable MARKETS for your services. Selecting the correct market is about 50% of your success in any form of marketing.
Part 2: Crafting your “product” and POWERFUL MARKETING MESSAGE to capture the greatest market share of the market you select. You’ll find that niche marketing, or working fewer markets much deeper and more frequently, is the secret to success.
Part 3: Determining the most credible, effective and profitable ways to reach your market without any waste.
Part 4: Bringing the previous 3-parts into a workable, organized action plan for success.
I hope the above is helpful to you in building your business. Wishing you great success
