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Real Estate Success For London Ontario Realtors

There’s a sad statistic that haunts the real estate community.  I’m sure you’ve heard about it.  It’s the dismal failure rate of well-intentioned people who enter real estate.

Roles & Responsibilities

But even worse than the failure rate is (what I call) the “Catch-22  rate” of agents who are able to squeak out a living, but never to excel in the profession.  It seems like you’re making too much money to quit, and not enough to call it a lasting profession. What a quandary!

And in working with agents to date, I’ve discovered the ONE single area where most agents take the “wrong turn” with their practices.  Some of it is the “cold call” mindset that’s exploited by brokers and traditional agents.  Some of it is because many agents lack the business-building skills required for success – which can be remedied.  But most of the agent’s problems stem from the lack of understanding of how to approach real estate from a “strategic” perspective.

Most agents are what I call “single transaction-oriented.” They’re always looking for the next deal…the next client…the next commission.  This “quick fix” attitude is pervasive in just about every sales profession, and it’s the leading cause of failure for salespeople.  You simply don’t have enough energy or time to make a lasting income from the cold calling, cold door and physical canvassing required by the “quick fix” mentality.

I have put a simple planning guide together.  It’s designed to help you look at your business from a strategic approach for long term profits…rather than a “quick fix” approach to failure.  It’s based on THREE ways to build any business that when used together creates a stampede of on-going business.  This guide is structured into a 4-part process that can “strategically” create the framework for real estate success.  Here are the 4-parts we’ll examine:


Part 1:  Analyze and select the most profitable MARKETS for your services.  Selecting the correct market is about 50% of your success in any form of marketing.

Part 2: Crafting your “product” and POWERFUL MARKETING MESSAGE to capture the greatest market share of the market you select.  You’ll find that niche marketing, or working fewer markets much deeper and more frequently, is the secret to success.

Part 3: Determining the most credible, effective and profitable ways to reach your market without any waste.

Part 4:  Bringing the previous 3-parts into a workable, organized action plan for success.


I hope the above is helpful to you in building your business. Wishing you great success

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Ty Lacroix

"Not All Realtors Are The Same"! This website and content are for you and designed and constantly upgraded with the latest real estate trends, how-to’s and what is for sale on MLS. All the so-called Gurus of marketing and branding say a Realtor and their Brokerage should have a bio to let people know about them. I have always felt bios were boasting, bragging, or trying to impress readers; I’ve always felt that our actions and results should impress and not be all talk and no action! As they say in Texas:” All hat and no cattle”! So here goes: We are a small brokerage by choice but mighty in results (over $103 million in transactions since 2014). Our primary source of business is guiding home buyers and sellers to make good decisions. We are transformational in nature and by choice, not transactional! We believe selling real estate is a process, not an event or knee-jerk reaction; we sleep well at night and ensure our clients do as well by systemizing the predictable and humanizing the exceptional ( the last seven words are plagiarism, I have copied this from the Four Seasons Hotels & Resorts)! We are not for everybody, nor can we please everybody, nor do we tell people what they want to hear; I know that may be old-fashioned and perhaps in this era of me-tooism, deservism and impersonal artificial intelligence (an oxymoron), calls on hold for hours or people being busy looking after their busyness that expectations may be jaded! If you would like to know more about the disadvantages of us helping you, contact me, Ty Lacroix, Owner and Broker of Record; however, the advantages are exposed on this site. About Ty Founder & Owner & Broker of Record of Sutton Group Envelope Real Estate Inc, That's all I can say about me! You see, this is about you, not me; you do not want to hear blah blah stuff about awards, designations, or that we walk old people across the street (I used to help old ladies cross the street, but as I got older I did not want my wife to think I was flirting) the reincarnation of Mother Teresa, walk on water or anything else to impress you. We let the numbers speak for themselves; you see, success leaves clues!

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