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Open Equitable Access to Housing For All, The MLS System

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It’s a word that holds deep meaning for all of us–family, happiness, community, a sense of belonging. That’s why the Multiple Listing Service (MLS) is here today—to ensure an open, clear, and competitive housing marketplace that gives EVERYONE the ability to find their place to call home.

Make the right choice

Earlier this year, the Bright team, led by CMO Amit Kulkarni, brought this to life in a campaign that lands the punch by focusing on the heart of the matter — what’s really at stake in this fight. It’s focused, human, and goes for the gut. 

Check out Bright’s “Open” campaign website and see for yourself. 

Bright covers the Mid-Atlantic, including Washington, D.C. The campaign was targeted to consumers but also federal legislators and staff. It has 8.5 million impressions thus far, with very high engagement metrics. 

Note: I applaud the Bright team for their articulate expression of the benefits of an open real estate marketplace for consumers and Realtors in this era of miscommunications, false fear mongers, and the sky is falling believers.

The Bright Team is based in the USA, so some numbers are US-based. I believe our numbers to be similar, and I will follow up and write another post and verify numbers that affect our local MLS and numbers that you may want to be familiar with when making choices!

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Ty Lacroix

"Not All Realtors Are The Same"! This website and content are for you and are designed and constantly upgraded with the latest real estate trends, how-tos, and what is for sale on MLS. Our primary focus is guiding home buyers and sellers to make good decisions. We believe selling real estate is a process, not an event or knee-jerk reaction; we sleep well at night and ensure our clients do as well! We are not for everybody, nor can we please everybody, nor do we tell people what they want to hear; I know that may be old-fashioned and boring, but we are dealing with hundreds of thousands of your hard-earned money. Would you rather be happy, excited and bored or unhappy, excited and make a poor choice? About Ty I am a Broker with Sutton Group Preferred Realty Inc., Brokerage and the team leader for The Envelope Real Estate Group, that's enough about me! You see, this is about you, you do not want to hear blah blah stuff about awards, designations, or that we walk older adults across the street (I used to help old ladies cross the street, but as I got older I did not want my wife to think I was flirting) the reincarnation of Mother Teresa, walk on water or anything else to impress you. We let the numbers speak for themselves; success leaves clues!

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