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If You Are Going To Sell Your Home In London, Ontario & Area, Don’t Do This!

One of the most significant downfalls I see when marketing a  London Ontario home for sale, be it through a real estate brokerage or a For Sale by Owner (FSBO) company, is that they do the following:

Nobody can find your home for sale

  • Put a for sale sign out front or in the window with the Realtor’s picture.
  • Get it on MLS or some websites.
  • Take  pretty pictures (or doctor them)
  • Make up some fancy brochures.
  • Maybe run an ad in a glossy magazine one month too late, a newspaper ad ( called tombstone ads for a reason) or a more massive ad with the Realtor’s picture larger than home!
  • Do An  Open House (less than 1% of houses sell because of an open house)

 Think About This Instead!

Who is going to buy your home? Marketing to that group, in other words, focusing on the type of buyer your home will attract, is beneficial and works! For example, if you have a four-bedroom, two-car garage house close to good schools, you would market to families, not an empty nester or single person. Or, a one-floor, two-bedroom condo in London’s upscale neighbourhood, you would not market to a family of 4!

Focus, narrow down, focus, focus, & clarify!

Most homebuyers view between 10-16 homes in London Ontario; they are very aware of other homes’ prices & conditions similar to yours.  If they have a top-notch Realtor helping them, they can laser focus on the house that fits their client’s budget and criteria and not gets lost on the bling and shine on houses that do not match their client’s profile.

focus on your home buyer

Focus your home selling strategy on buyers that are qualified financially, have a need for a home like yours and are serious, I call it buyers with great DNA, desire,need and ability! Hire a Realtor who knows the market, is financially & emotionally stable to market your home and solve challenges before they occur and will not tell you only what you want to hear!

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Ty Lacroix

"Not All Realtors Are The Same"! This website and content are for you and are designed and constantly upgraded with the latest real estate trends, how-to’s and what is for sale on MLS. All the so-called Gurus of marketing and branding say a Realtor and their Brokerage should have a bio to let people know about them. I have always felt bios were boasting, bragging, or trying to impress readers; I’ve always felt that our actions and results should impress and not be all talk and no action! As they say in Texas:” All hat and no cattle”! So here goes: We are a small brokerage by choice. Our primary focus is guiding home buyers and sellers to make good decisions. We believe selling real estate is a process, not an event or knee-jerk reaction; we sleep well at night and ensure our clients do as well! We are not for everybody, nor can we please everybody, nor do we tell people what they want to hear; I know that may be old-fashioned and boring but we are dealing with hundreds of your hard-earned money. Would you rather be happy, excited and bored or unhappy, excited and make a poor choice? About Ty Founder & Owner, & Broker of Record of Sutton Group Envelope Real Estate Inc., That's all I can say about me! You see, this is about you, not me; you do not want to hear blah blah stuff about awards, designations, or that we walk older adults across the street (I used to help old ladies cross the street, but as I got older I did not want my wife to think I was flirting) the reincarnation of Mother Teresa, walk on water or anything else to impress you. We let the numbers speak for themselves; success leaves clues!

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