One of the most significant downfalls I see when marketing a London Ontario home for sale, be it through a real estate brokerage or a For Sale by Owner (FSBO) company, is that they do the following:
- Put a for sale sign out front or in the window with the Realtor’s picture.
- Get it on MLS or some websites.
- Take pretty pictures (or doctor them)
- Make up some fancy brochures.
- Maybe run an ad in a glossy magazine one month too late, a newspaper ad ( called tombstone ads for a reason) or a more massive ad with the Realtor’s picture larger than home!
- Do An Open House (less than 1% of houses sell because of an open house)
Think About This Instead!
Who is going to buy your home? Marketing to that group, in other words, focusing on the type of buyer your home will attract, is beneficial and works! For example, if you have a four-bedroom, two-car garage house close to good schools, you would market to families, not an empty nester or single person. Or, a one-floor, two-bedroom condo in London’s upscale neighbourhood, you would not market to a family of 4!
Focus, narrow down, focus, focus, & clarify!
Most homebuyers view between 10-16 homes in London Ontario; they are very aware of other homes’ prices & conditions similar to yours. If they have a top-notch Realtor helping them, they can laser focus on the house that fits their client’s budget and criteria and not gets lost on the bling and shine on houses that do not match their client’s profile.
Focus your home selling strategy on buyers that are qualified financially, have a need for a home like yours and are serious, I call it buyers with great DNA, desire,need and ability! Hire a Realtor who knows the market, is financially & emotionally stable to market your home and solve challenges before they occur and will not tell you only what you want to hear!
