Home Seller 101 London Ontario Best Practices

The home seller 101 resources provided on this page will help you start assessing your real estate goals and planning for a stress-free and successful sale.

The real estate market in London & South West Ontario has changed, and it may be wise to know why and what you can do to take advantage of this seller’s market.

One of the largest downfalls I see in marketing a  London Ontario home for sale is that through a real estate brokerage or a For Sale by Owner (FSBO) company, most marketers & Realtors do not go far enough.

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 Who is going to buy your home? Marketing to that group, in other words, focusing on the type of buyer your home will attract, is beneficial and works!

For example, if you have a four-bedroom, two-car garage house which is close to good schools, of course, you would market to families, not to an empty nester or single person. Or, a one floor, two-bedroom condo in an upscale neighbourhood of London, you would not market it to a family of 4!

You can have the fanciest billboard in the world, but if it is in the middle of the Sahara desert, who will see it, and if they did, how many miles and hours will it take to get to London, Ontario, to see it? (I googled it, 9519 KM)

Why not focus your home on buyers that are qualified?

   Pricing Strategies & Caveats

It is human nature for you to want the highest price for your home. However, when you choose the Realtor who promises what you want to hear, it often leads to stress and frustration. Most of the time, it will take you longer to sell your home. Possibly, and this happens, you will end up selling at a lower price instead.

Or maybe as a result of reading this, you will choose one of the “good” Realtors in the first place. They are out there, you know!

  What Happens Behind the Scenes?

If you start with too high a price on your home, you may have added to your stress level—and selling a home is stressful enough! There will be many “behind the scenes” action taking place that you don’t know. Contrary to popular opinion, a professional listing Realtor does not usually attempt to sell your home directly to a homebuyer. That would be inefficient.

Pro’s market and promote your home to hundreds of other local Realtors and even Realtors from the GTA areas who work with homebuyers, dramatically increasing your personal sales force. During the first couple of weeks, your home should be a flurry of activity with buyer’s agents coming to preview your home so they can sell it to their clients. (See my report “When is the most crucial time for a new listing)

Below are some helpful tips, money-saving ideas and home seller strategies to help you sell your home quicker, for more money and stress-free! The procedures below are from selling hundreds of homes successfully in London, Ontario and the area.

      The Role of a Buyer’s Lawyer

The purchaser’s lawyer’s role is to protect the purchaser throughout the transaction and ensure that the buyer obtains a clear title to the property. Traditionally, the purchaser’s lawyer also represents the mortgage lender’s interests in preparing and registering the mortgage documents following their mortgage commitment.

  What Do All These Real Estate Words Mean Anyway?

When you are in the process of buying or selling a home in London and South West Ontario or have been through the process, it can be daunting enough without words or phrases bantered about, and you say, “What?” Well, no more, this exhaustive list will now make the playing field level; your knowledge & better understanding of real estate will ensure that your real estate transaction will be less stressful and, in most cases, more rewarding!

   Who Else is Going To Be Involved When I Sell my Home?

Purchasing a home or selling a home requires more than just the buyer and seller. You’ll also need the services of a variety of home-related professionals, and here are the key players in your transaction and the roles they play.

   London Home Seller’s Guide to Moneymaking Fix-Ups

Here’s an informative guide to help you realize the most profit from your home and perhaps avoid costly repair rip-offs. Each year thousands of homeowners needlessly lose thousands of dollars when selling their homes.  But they don’t lose the money for reasons you might think. They lose money because they unknowingly left it on the table, for the buyer to pocket, by failing to recognize their home’s hidden profit potential.

Those hidden profits exist in two areas. First, most homeowners never discover that certain small, even inexpensive repairs to their existing home could generate many times their cost in additional home value.  But on the other hand, other repairs and improvements can cost you dearly.  It’s critical to know what repairs and improvements to spend money on and which ones to leave alone.

Second, when many savvy homeowners decide to make profitable repairs before selling, they expose themselves to some contractors’ ruthless world and their potentially deceptive schemes that drive up home repair costs.

It’s easy to understand how you might become overwhelmed with the whole process between not knowing what to repair for maximum profit and dealing with the world of contractor schemes.  But don’t despair! That’s Why I Created This Helpful Report