Going cheap on photos when selling your home will get you a lower price. Professional photos can yield 100-1000% returns. |
Thinking about going cheap on photos when it comes to selling your home? A study conducted by Redfin found that homes with professional photos sold for an average of $3,400 to $11,200 more relative to their list prices than those with amateur photos. Moreover, homes with professional photos were found to sell faster. Listings that used DSLR photography sold 50% faster and 39% closer to the original listing price than comparable homes without professional photos. Another study by IMOTO, a real estate photography company, found that listings with professional photos received 118% more online views compared to those with self-taken photos. |