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Four Home Pricing Strategies In London Ontario Home Buyers & Sellers May Want To Know

    There are four pricing strategies a home seller and their Realtor use when pricing their house or condo for sale.

Pricing a home to sell in London Ontario

A Smart Move Would Be For You To Understand Which Strategy Is Being Used!

stop overpaying for a home in London Ontario


   17.4% of homes on the market in London, Ontario, and the surrounding area are way overpriced. Every seller wants to maximize the amount they receive. They may have an inflated value of what their home is worth because of getting opinions from un-informed advisors and friends and family, having an over-financed house, or having renovated their home to a standard inconsistent with their neighbours.

  Somewhat Overpriced:

  26.8.8% of the homes on the market in London, Ontario, and the area are somewhat overpriced. These homes sit on the market longer than they should for two reasons: the seller or their Realtor believes that the property is worth more than the market trends, or the seller has left room for negotiating.

losing money by overpricing a home in London Ontario

  Priced Correctly At Market Value: 

     47.3 %of the homes on the market in London, Ontario, and the area are priced correctly. These wise sellers understand that real estate is part of the supply and demand capitalistic system. They have realistically priced their homes based on a thorough analysis of other homes on the market prepared by a competent and knowledgeable Realtor. These competitively priced homes usually sell in a reasonable time and very close to the asking price or, lately, receive multiple offers and sell for more than the asking price.

happy home sellers in Old South London Ontario

  Priced Below Market Value:

       8.5 %of the homes in London, Ontario, and the area are priced under the market. A quick sale could be the motivator, or a uniformed seller and Realtor not knowing the market!.These homes could attract multiple offers and sell fast, and, at or above, the asking price!

  Now What?

As a buyer or a seller, how will you know? The local news, the national news, a know-it-all-all relative, your hair stylist, a talk show host, or heaven forbid someone who bought or sold years ago and is now an expert about prices. A financially strapped Realtor who will tell you anything to get a listing or get you to buy the first thing you see or, worst of all, tell you what you want to hear?

smart move before buying a condo

I could tell you to ask me, but that is self-promotion, and how would you know if I am any good or not? Telling ain’t selling! A competent Realtor will have up-to-date data with sold prices, current similar homes on the market, price reductions, the sales price to asking price ratio, square footage prices and hundreds of more resources to advise you on a price range to sell a home or buy one!

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Ty Lacroix

"Not All Realtors Are The Same"! This website and content are for you and are designed and constantly upgraded with the latest real estate trends, how-to’s and what is for sale on MLS. All the so-called Gurus of marketing and branding say a Realtor and their Brokerage should have a bio to let people know about them. I have always felt bios were boasting, bragging, or trying to impress readers; I’ve always felt that our actions and results should impress and not be all talk and no action! As they say in Texas:” All hat and no cattle”! So here goes: We are a small brokerage by choice. Our primary focus is guiding home buyers and sellers to make good decisions. We believe selling real estate is a process, not an event or knee-jerk reaction; we sleep well at night and ensure our clients do as well! We are not for everybody, nor can we please everybody, nor do we tell people what they want to hear; I know that may be old-fashioned and boring but we are dealing with hundreds of your hard-earned money. Would you rather be happy, excited and bored or unhappy, excited and make a poor choice? About Ty Founder & Owner, & Broker of Record of Sutton Group Envelope Real Estate Inc., That's all I can say about me! You see, this is about you, not me; you do not want to hear blah blah stuff about awards, designations, or that we walk older adults across the street (I used to help old ladies cross the street, but as I got older I did not want my wife to think I was flirting) the reincarnation of Mother Teresa, walk on water or anything else to impress you. We let the numbers speak for themselves; success leaves clues!

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