Envelope Real Estate Brokerage Inc
181 Commissioners Road W London, ON N6J 1X9
Phone: 519-435-1600 Email Envelope

Selling a Home London Ontario & Area

    I know that every home seller wants to realize as much money as possible when selling, that is a given. Most to almost all sellers think that the strategy of pricing  their home a little higher, will give them some wiggle room to negotiate.

selling a house in London Ontario

   In the old days (last year?) that strategy worked about 50% of the time and now, perhaps 10% of the time!


  Why is this?


  Home Buyers have much more information at their fingertips than ever before, one click and buyers know prices that homes have sold for on the street, in the neighbourhood, how many days it took a home to sell, they have pictures, virtual tours and even online home valuations for free! 


  As well, the average buyer has already been in 6-10 homes similar to yours, they compare, they get a feel and in the end, the brutal truth of it is that a home's value is what a ready & qualified buyer is willing to pay!


   Not you, your Realtor, your neighbour or your hairdresser or Uncle Bob who knows everything!


 Think about this:  When a home does not sell within 2-3 weeks (in today's market 5 days!), buyers and their Realtor think there is something wrong with the home. And, if you were to reduce the price, the money  lost ( you can't lose something you have never had, but that is another story) is not just the lower sales price, but all the extra interest on the mortgage…all the extra property taxes and other carrying costs that add up while the home is waiting to sell.



 I call it chasing the market or it is like falling off a cliff in the night, you know you are going to hit  bottom but you don’t know when!


   Real Estate Fact: The Seller Is Solely Responsible For How Much, and How Quickly Their Home Sells! The Buyer's Contribution To How Quick and How Much a Seller Receives Is What A Capable Buyer Is Willing To Pay!


                    Pricing a House in London Ontario to sell



 I wrote a seller's guide that sheds some light on maximizing the sale price:       


  • How to set the asking price to maximize exposure and a profitable sale.


  • How do you really define and compare market value between homes?


  • How the total market performance may affect your home sale – positive or negative.


  • How to handle buyers during any showing to help yield the highest price.


If you grasp these important issues, you’ll know how to price and sell your home for the fastest, most profitable sale. Also, with this information, you’ll never pay too much for any home you ever buy for the rest of your life.


    Where Does a Buyer Start To Look When Are Thinking About Buying a House or a Condo in London Ontario & Area? ?


  96.7% of homes sold have been previewed by buyers on websites, either through Realtor's websitesMLS  or social media ! That is a huge number and why it is extremely  imperative when putting your home for sale in London Ontario & area  to have a great web presence or three!


                 Real Estate Websites


 Below is How  Home Buyers First See a Home


  • 59%  Salesperson contact
  • 27% For Sale Sign
  • 8%  Referred by a relocation service 
  • 3% Through family or a neighbour
  • 1% An advertised property in a magazine or print ad
  • 1% Through an open house they saw
  • 1% For Sale by Owner


  Knowing the above numbers and how buyers find your home among all the other homes on the market that are competing with yours, will enable you to make some wise decisions when it comes time to put your home on the market.


 There are many homes for sale in London Ontario and making your home stand out & get noticed is very, very important.

  There should be virtual tours of your home compatable with buyer's desk top, tablet or a handheld device, a good professional  Realtor will spare no expense to ensure your home is presented online in the best possible way. Social media, blogs and on your home on more than one website and a recognized For Sale sign will expose your home to all buyers.

  The pictures and other web based presentation tools are now truly the difference between a buyer seeing and potentially buying a home and a buyer simply deleting it from their search never to be considered again as a viable purchasing option.

                 looking at homes on our web site



How Can You Lose, Even When Your Home Sells?


  Over 99% of transactions done in real estate in London Ontario & area is done with the Contingent Fee Model. Risk & reward is contingent on results, in other words, if your home sells, you and the Realtor get rewarded, if it does not sell, you both lose! That's a fact in the real world!

     London Ontario Real Estate Sales, Not all are happy!

   The only guarantee a Realtor has is the listing agreement, that means he or she has exclusive rights  and guarantees the Realtor has 30 to 90 days to sell your home. ( 6 month listings? I also have swamp land for sale in the desert)

   A professional listing Realtor has invested considerable time & money gaining experience and the skills to effectively perform his or her's fiduciary duty to you, the home seller.

  You the seller, entrust the marketing and the sale of your home, which in most cases is the most significant asset you have, to the Realtor.

  If the effort put forth by both of you get a result (a sale) then both win, the home sells and the Realtor earns a fee. That is just average. A great Realtor in this market will get you more money, that is above average.

  Now, if the home does not sell, or  it takes awhile to sell,  you both lose, not only time, but money and in most cases, lost opportunities!

  What amazes me the most is the amount of home sellers who entrust their most valuable asset to just anybody,( a family friend, niece or nephew, or good old Bob, who sold your parents house 14 years ago), or the lowest price (cheapest) person who charges the lowest commission fee.

 house not selling in London Ontario

  You see, you both lose. Whether the home sells or not!


  How much time and money did you leave on the table? Most home sellers never know!

  If you want to win, work with a winner. Does the NHL, NFL OR FIFA champions have a team of excuse makers ? Did  their top players work harder, train harder and want it more than the wannabes? 

  As a famous oil rig fire fighter said "If you think a professional is expensive, wait till' you use an amateur."

Sutton Group Envelope Real Estate Brokerage Inc

  Sutton Group Envelope Real Estate Brokerage In

    181 Commissioners Road West, London Ontario N6J 1X9                                                                  519-435-1600                                                                                                                                        www.envloperealestate.com

    www.condosinlondon.com                                                                                                                    www.tylacroixrealtor.com         


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