What price do you choose when deciding to put your house or condo for sale on MLS? I won't go into the debate about "free advice", you know what I mean, your hairdresser, co-worker, Uncle Ted who knows everything about everything, your financial advisor, or the "Free Market Evaluation" postcard or online generalities you get bombarded with.
Below are a few things you may want to give considerable thought to:
Not choosing the right price when a property is first listed. In other words, thinking “We can always come down”.
Putting the property on the market at an unrealistic price. A property must be priced on a comparative basis to the other properties which are similar. (I should add, everyone thinks their home is different but buyers and their Realtor do not think so.)
Not relating marketing time to price. Generally, the quicker you want to sell, the less you should be willing to take.
Calculating brokerage fees on top of the sales price. A home is worth what it is worth, with or without a commission.
Thinking that buyers aren’t comparing your home, on a dollar-for-dollar basis, with every other home on the market
Do not add up all your credit car debt, car loans, line of credit, mortgage, that one month luxury cruise and then $20,000 just for the heck of it, and that is the price! (Think I am joking here, I actually was on a listing presentation and the price they wanted was to be able to do the above. First off, I did not take the listing because they wanted $66,000 too much, plus, they went through 3 Realtors and 10 months and got $81,000 less than their original asking price!)
There is a better way!
Over the years helping hundreds of home sellers successfully sell their home, we designed a series of check lists, a series on pricing, a series on the process and what to expect, from start to finish, the good and the bad. Our clients love it and I thought that you may as well.
You see, we also work with hundreds of buyers as well and if you saw or knew what we see some sellers do or not do is amazing, and the unfortunate thing is, those sellers do not know they are not maximizing their sold price, their marketing and exposure of their home.
There are little subtle things that start to add up and if not checked in time, can mean the difference between your asking price & actual sale price and how much longer it will take your home to sell, not sell or unecessary problems that can occur!
Before selling your home in London Ontario & area up for sale, learn how