Sutton Group Envelope Real Estate Brokerage Inc.
Envelope Real Estate Brokerage Inc 181 Commissioners Road W London, ON N6J 1X9
Phone: 519-435-1600

Career in Real Estate in London Ontario


  New licensees or those wanting to change brokerages go out looking for a real estate brokerage to affiliate with often aren’t totally prepared to pick the right combination of company and management( broker of record, manager or mentor) for their particular personality.

  In truth, the residential real estate industry has a poor track record of developing systems to help new people and experienced make more educated decisions about who they ought to join. 

 At the heart of all real estate transactions, there is a real estate representative who developed a relationship with their customer, who turned into their client. Real estate is a very local, “what’s going on in your city” type business. A recent CREA study indicated that buyers and sellers actually are more apt to choose the Realtor, not the company. There is a revolution now occurring in the industry, and many brokerages are becoming wise to the fact that, indeed, they don’t actually control clients, their associates’ do.

  So the goal of you, the potential associate, is to find a brokerage who believes that you are the central reason that the firm is or should be successful, not the company. Keep in mind, this is not the goal of many real estate brokerages and franchises who might have you believe that they are the reason you have success. 

 As a real estate sales person, you are paid in direct proportion to your ability to communicate with people and serve their needs. If you cannot do that, you will go nowhere in this business. Your aim should be learn how to become  a real estate professional.

 Selling real estate is no different from any other profession.  People in most professions are paid in direct proportion to the amount of service they give. You, as a real estate sales person, are as professional as the income you earn.

  If you are not making enough money, you are are not giving enough service! You Deserve What You Earn!

   To learn how to give more service, you must learn from a professional- someone who has done what you want to do: real estate. The problem with most sales people is that they are taking advice or "training" from people who did real well themselves. How can they teach  something they have never accomplished ?

Or, what worked 5 years ago, 10 years ago? Or, you are being taught and given the same training that hundreds, maybe thousands of real estate people have received!

 I have never met a great Realtor yet who was a robot, doing what everybody else is doing!

 If you want to be average, stick with average people!

 A professional is some one who earns more money than the average salesperson. If you are not earning two to three times more income than the average sales person, you are not as professional as you could be.

   Here's the thing, you know who you are hurting if you're not as good as you can be? Your family, your loved ones, your clients, that's who. That is selfish is it not?

 If you had a choice between being average or great, what would you choose? Where you are right now, that was your choice, no excuses.


When Choosing a Real Estate Company to Join, How Do You Know You Are Making The Right Choice?


84 Questions You May Want To Know Before Joining a Brokerage
When you think about it, picking the right career and company in any type of industry is not something you do every week. Perhaps that’s why many new licensees or those wanting to make a switch go out looking for Real Estate Company to affiliate with often aren’t totally prepared to pick the right combination of company and broker of record for their particular personality. In truth, the residential real estate industry has a poor track record of developing systems to help new people and experienced make more educated decisions about who they ought to join. Upon reading “The Interview Quest”, you now have a valuable resource
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Want More Than Just a Job or Just Another Career?

   I am looking for talent, (it could still be hidden) & I am searching and interviewing for:

  • a salaried licensed inside sales associate with a bonus incentive plan, $36,000 to $50,000 to start

  • an administrator who has the skills or the ability to acquire the skills to manage us, this is a salary position with a bonus incentive plan that could be higher than the salary! $48,000 to $60,000 tp start plus bonuses.


  • a  buyer's agent who is not earning $75,000 net income yet


  • We have a health plan that is quite extensive


  • Out training is more about personal developement & relationships than pretending you are a Realtor


        We Do Not Hire This Type

  NOTE: My Principles:

  • I do not believe our clients should  have just average results, they should have above average results with respect and care.  Our sales associates, administrative & service associates are above average and when you give excellent care,  income is above average.  Income rarely exceeds personal developement.

  • There is no limit on being better & improving!

  • I do not hire to just do a job, I expect associates to grow as a person, to help grow the culture and the company!

  • There are two types of employees and associates,  those who work for a pay cheque or those who work for the good of our clients, for the good of the culture and expect to be rewarded accordingly!


  • The choices we make are a reflection of our character & morals.

  • As you can see, I have high standards and if you do too, we are going to get along real well and prosper together


  Call me, Ty Lacroix Broker of Record and Owner 519-435-1600

Ty Lacroix Broker of Record


Double Your Real Estate Income in 1 Year

                  Double Your Real Estate Income in 12 Months or Less!


  Learn What I Do & Don't Do. Use The Systems in Place & I Guarantee You Will Double Your Income!

                                             The Cost?

  • You Have To Work

  • Leave Your Ego At Home

  • Forget Everything You Think You Know About Real Estate

  • Courage

  • Take 100% Responsibility & Ownership of Your Actions & Thoughts (No Excuses)

  • Stop Being Your Old Good Intentioned, But Ineffective Self

  • Sit Down With Me For An Hour

  • Be a Realtor & a Member of LSTAR


  One of my favourite passages that Steven Pressfield wrote in his book "The War of Art" which I will now butcher his passage: 

  We don't tell ourselves "I'm never going to earn $150,000 in real estate commissions", instead we say;"I'm going to earn $100,000 to $150,000 in real estate commissions; I'm just going to start tomorrow!"


    "Any fool can learn from experience, the trick is to learn from other people's experience". Bismark


  Remember: When opportunity knocks at the front door, most people slip out the back door because they are not ready and as Robert M Pirsig wrote:

 "It's a puzzling thing, the truth knocks on the door & you say, 'go away, I'm looking for the truth' and truth does what you just asked it to do, it goes away!"


  Income equals what you give, if your income is average, you are only giving average.

 Call me 519-435-1600 if you are a giver



The 3 Phases of Most Realtor's Careers!

There are 3 phases for most Realtor's in their career: The beginning, the learning and the rewarding.

   Understanding each phase is critical in discovering your path in real estate, why quite a few do not thrive and ensuring that you will. Most obviously start at the beginning, yet I still see agents after 10 years still at the beginning, but I digress!

  Most real estate sales people at first believe what their clients are saying. Betty is good, Mark really looked after me, Sharon is awesome, and Philip is good.

                            Struggling REALTOR

  And then?

  Things start changing, you get busy, there is more work to do, you are falling behind, your clients are relentless, they’re bugging you, instead of working 10 hours a day, you now are working 14, you cancel the times with your children, the date with your partner, the missed phone call or emails not returned.

   No matter how hard you try, you are getting behind. And, get this. You do, do, do but stop your marketing, networking because you have no time.

  And Then?

   You are not busy anymore! So you start the frantic race again but this time, because you had no systematic follow up and tasks, your recent past clients feel that your service and skills were lacking! They may not refer you and most likely will never! Another vicious cycle starts!

   (When someone tells me their real estate business is slow, I know what they did not do 3-6 months ago!).

   You see, as Michael Gerber wrote in The E-Myth Revisited, in a business that depends on you, on your style, on your personality, on your presence, on your talent and willingness to do the work, and you are not there, are sick, injured, on a holiday, then of course your customers will go someplace else!

   Your customers and clients are not using the real estate business’s ability to give them what they want but YOUR ABILITY to give them what they want.

        Start Over

  If your real estate business depends on you, welcome to long nights, weekends worked, missed family engagements, stress and burn out. As well, is that really why you got into real estate in the first place? Ask yourself; ask your partner, ask your children, is this really the best way to spend the rest of my life?

   I have made all of these mistakes, many times over and after banging my head on that proverbial brick wall, I developed, designed and in a constant work in progress system, a way to change the frustration, the fear, the provide an income that a real estate sales person deserves and a lifestyle that you decide on, not the real estate business.

   What kind of help do you, the underpaid, overworked, frustrated REALTOR go out and get? What most do is, they hire an assistant or team up with someone in their office, or, they move to another real estate brokerage because the grass is greener and they have been promised____________?

   Now, they are excited again, things will get better they say, I can work half the time, I don’t have to do this, do that, and I will make more money!

  Well, the opposite actually happens, time and time again. You’ve seen it, I’ve seen it. Your so called freedom is now weighing you down with a chain and anchor! A client calls about the less than courteous call from your partner or assistant, or you did not follow up as promised, or those feature sheets were wrong, you forgot to call someone back, you’re late for appointments, the name on the offer is wrong, you missed a clause and on and on. So what do you do? You say no one can do it as well as I can, I’ll do it!

  Oops! Guess where you are again?

    Struggling again

   It’s not your clients who are driving you crazy, (or, lack of clients!)

   It’s not your buyers, your brokerage, the other agent, the home inspector, the appraiser, the mortgage lender, the home stager or for that matter, the world’s a problem!

 The problem is you because you do not know any other way. You are now at your limit, your capacity to create a great lifestyle is burdensome, and so what you do is put your head down and work, work or as over 80% of you do, keep doing the same thing over and over and over, and then leave the business.

 Again, a real tragedy.

 How Do I Know? 

  I've been there, all 3 stages, sometimes it felt like 6 stages but I kept getting up everytime I fell down , pushed down or kicked, I just got up. I have also seen the 'super stars ' fade away, broke or broken! 

Ty Lacroix  Why not give me a call at 519-435-1600?


The Turning Point in Your Real Estate Career

  What do you think the one thing is that you absolutely have to have if you want to survive and thrive in real estate? Money? An impressive car? A large sphere of influence? If you guessed any of those, you’re wrong… it’s a Strategic Plan.

  Virtually every business coach on the planet stresses the importance of Strategic Plans… and successful CEOs live, eat, and breathe by theirs. That’s because Strategic Plans are the actual road maps that prevent them from veering off the paths that lead to their ultimate destinations.


London Real Estate Career Road Map


 Nothing has ever impacted my real estate businesse more than a Strategic Plan and here is one that really helped me and I would like to share it with you. But be warned, it is not easy and I read a report once that only 10% of people get past the first part of the plan.

 It does not surprise me because it takes effort, some quiet time, some thinking and the real tough part, being completely honest with yourself and your present situation!

 Think for a moment about a car’s GPS system. It will get you to your destination, but only if you give it two critical pieces of information: where you are right now and where you want to go. In your real estate business, you have to figure those things out before you can do anything else, and they will eventually serve as the bookends of your Strategic Plan.

    But first thing’s first

   Part one of this plan is “the Brutal Truth” where you’ll take inventory of where you are now and decide where you want to go.

   The next part is “Aha, I Get It” where you’ll learn the three core components of a killer Strategic Plan.

   Then, the third and final part is where you’ll actually create “The Now I Know How Plan” based on what you uncovered in parts one and two.

  Once all three of these are done, these will be the cornerstone of your entire real estate  business from this point forward.

 And then, This Bonus!

3 High Quality Strategies Most Realtors Aren't Using

  We hear so much talk in our business of getting more sales and more commissions. What this talk is really all about is getting more leads. Getting more leads (or, more specifically, getting more high quality leads) on a consistent basis is the KEY to getting more sales and making more money . . . period.

 What is the difference between the Realtorss who are getting a ton of high quality leads, and the Realtors who struggle to get leads or who get a lot of low quality leads?

  Do the successful real estate people work harder?

  Are they just better?

   Well I suppose in some cases they do just plain work harder. In my experience, though, the explanation is most often something else.

   The answer is usually that the great Realtors have a better strategy.

Turn Your Real Estate Career Around
Wow, you got this far! Congratulations! Did you know that a study was done and that 85% of people do not read a full article? Good for you, you are in the 15% of those who want to succeed and now you can by reading this free no obligation report. Again, congratulations, your career in real estate will get a lot more better!
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