What do women really want when they buy a house? A recent survey of 1000 women done by a national bank asked:"Describe the best things about home ownership". 
The poll was to probe their motivations and needs:
44% said they bought their home to feel "financially secure".
40% wished they had more knowledge about the fees associated with buying a home.
34% bought a home to be able to "decorate or renovate the way they want."
32% wanted more information about the annual costs of ownership.
30% wanted more information on mortgage options.
I found the above quite interesting and in turn have added more information reports that I can provide to address any concerns or properly explain the real estate process of buying or selling real estate.