You have decided to sell your home and have a fairly good idea of what you think it is worth. Being a sensible home seller, you schedule appointments with three local real estate representatives, (or a friend of a friend who has a friend). They set up a time with you and maybe arrive with a “Competitive Market Analysis” and they each recommend a specific sales price. Amazingly, two of the REALTORS® have suggested prices that are lower than what you expected. Even though they have backed up their recommendations with recent sales data of similar homes, you remain convinced your house is worth more. When you interview the third REALTOR'S® figures, his or her numbers are much more in line with what you think your house is worth. Or they may have even suggested to you a higher price. Wow! Now you are happy and an exited home seller, perhaps already counting the money. If you are like most people, you have chosen REALTOR® number three. This is a REALTOR® who seems willing to listen to your input and work with you. This is a REALTOR® that cares about putting the most money in your pocket. This is a REALTOR® that is willing to start out at your price and if you need to drop the price later, you can do that easily, right? The truth is that you may have just met a REALTOR® engaging in a questionable sales practice called “buying a listing.” He “bought” the listing by suggesting you might be able to get a higher sales price than the other REALTORS® recommended. Most likely, he or she is quite doubtful that your home will actually sell at that price. The intention from the beginning is to eventually talk you into lowering the price. After all, everyone else does it! Right? Not if you choose a great REALTOR® Why do some REALTORS® buy listings this way?There are basically two reasons: A well-meaning and hard working REALTOR® can feel pressure from a homeowner who has an inflated perception of his home’s value. On the other hand, there are some REALTORS® who engage in this practice routinely. The first 10 days are very critical when your home is listed for sale. The first 10 days will give everyone an indication if the price is right.
By reducing the price after 10 days or two weeks, you have just lost the greatest opportunity to sell your home for the most money and the least amount of time |