First impressions are everything
A recent study has shown that 95.6% of all homes sold in London Ontario and area were viewed for the first time on the internet by the eventual buyer. This is an enormous change in a short time for the real estate industry and has literally made how well a real estate sales person in London “markets” a property their most important skill set.
I truly get it that technology plays a huge role in the success of selling a home but at the same time, understanding that real estate is still a people business!
When you go on to most real estate companies websites to look at a particular home for sale, your home and every other agent's home is shown as well. Who is competing with whom?
There are many homes for sale in London Ontario and making your home stand out should be the most important role a Realtor can do.
Courtesy, professionalism and good work habits are also integral traits of a very good Realtor.
There should be virtual tours of your home from a buyer's desk top or handheld device, a good Realtor will spare no expense to ensure you are presented online in the best possible way. Along with distinctive signage, social media, blogging and on many other websites, your home has to be seen !
The pictures and other web based presentation tools are now truly the difference between a buyer seeing and potentially buying a home and a buyer simply deleting it from their search never to be considered again as a viable purchasing option.
Market Based Pricing
When the initial list price for a property is too high for the current market, it guarantees that the property will be on the market for an extended period of time. A consequence of an extended time on the market is that potential buyers develop an unfavorable opinion of the home prior to even viewing it.
Rational or not, buyers often believe that there must be something wrong with a property if it has been listed on the market for a long period of time. To avoid this, we use an exhaustive market based comparison approach to insure that your home is priced right from the start, allowing us to sell your property for the best possible price in the shortest time possible.
When a real estate person suggests a list price for the sale of a home based on what the real estate person thinks the seller wants to hear instead of what the market will bear, then that real estate person is misleading their potential client. People’s time and money should not be wasted and listing a home too high is a huge waste of everyone’s time!
Homes have a value and there is accurate data that illustrates what that value is.
Knowing your target buyer
Every property has a target buyer audience. That audience is different for every property type, whether it is a two story double car garage house, Old North or Old South property, a downtown condo with city views, or a one floor detached townhouse adult orientated community.
Identifying and marketing for the specific buyer audience that match up with your listing is crucial to the successful sale of a home.
The key is knowing what the marketable aspects of a certain type of property are, how those aspects appeal to different types of buyer audiences & the best way(s) to make buyers aware that those appealing aspects exist within the specific property being listed.
This is where skill really shows up. How many descriptions of houses have you read that says stuff like: '4 bdr, 3bath, dble.gr, 5 appliances, nice back yard, act fast, it won't last' Exciting, not.
Or the wannabe Hemmingway' Outstanding 4 bedroom magnificent adobe nestled among the verdant street landscape that will tug at your heart when you tear yourself away to care for your employees who love you" Yuk!
The sale of your home is worth hundred's of thousands of dollars and there is no need for you to throw away thousands of dollars because of misleading information, lack of thoroughness or 1990's marketing!
Those extra few days, effort and diligence spent is to make sure your property is market ready saves days if not weeks waiting for an offer and that is worth every second of preparation it takes.
Why I Sell Homes and Do Not Just List Them, a Huge Difference !
The homes we list typically sell for more and quicker than the average Realtor because of the effective marketing we do.
We accomplish this first by doing a supply/demand analysis in the immediate area for any home we consider marketing.
All Realtors have access to the same market information; it is the valuation and experience of what that information means to the marketing of a home that matters.
X-rays mean nothing until they are evaluated by a competent physician. Similarly, knowing what the market is doing affects both the marketing time and value
My role as a Realtor is to sell your home properly. Period