Sell a House London Ontario

   What Would  Improving the Chance That Your House Will Sell Properly & In the Time Frame You Want  Mean To You & Your Family?

 I realize that selling a house for hundreds of thousands of dollars is not something you do every day and that your home for most of you is your largest asset.        

  Over the years I have helped hundreds of home owners sell their properties and most, if not all, had fears, some had poor perceptions or even false information and all had concerns about pricing , how long will it take, what will it cost and choosing the right firm and representative to help.

                                     Choices in Real Estate

Choosing to choose is a mantra that successful people have used for years which translates into the fact that all the results we get are from our choices!

 If things go right or wrong you:

  • Chose the listing price of your home (or you agreed to what your sales person said the price should be, but it still was your choice)

  • Chose the real estate person to represent you

  • Chose how you wished to be treated, responded to

  • Chose the condition of your home when it is on the market, the tidiness, cleaness and upkeep


   Why I Sell Homes and Do Not Just List Them, a Huge Difference !


                                  Ask More Questions When Selling Your Home

  A professional champion real estate lister will not let you gamble with your largest investment of your life, will not give you false hope or convince you to take what could be a very expensive risk on your part.

  A true professional will explain the pros and cons of the options available and if you choose that professional, your house will sell properly, for the lowest possible fee in the time frame you want and you can move with confidence.

 Again, choose wisely!

Once you understand these important issues, you’ll know how to price and sell your home for the fastest, most profitable sale.  Also, with this information, you’ll never pay too much for any real estate you ever buy again for the rest of your life.

          Sutton Group Envelope Real Estate 100% Canadian



Want To Properly Get The Best Results When Selling?
Here Are Ways You, a Home Seller, Can Go About Selling Your Home & Get The Net Results You Deserve! Before getting ready to put your property on the market, there are a number of things to think about, to prepare for, and to organize. There are seven steps you can take and implement to ensure you are making the right choices. These steps are not complicated, maybe that is why some think these steps are simple! You will get results after reading this!
How I get More Buyers To See Your Home
I subscribe to a web service that connects real estate professionals with one another and with the most important real estate advertisers on the web. This service allows me to advertise your listing on my website, and on many other local real estate websites, and 25+ of the busiest online real estate marketplaces, including Point2 Homes, Kijiji and Trovit, Home Finder, Google Homes etc. Thanks to this listing service, and to my numerous contacts, you will see that I belong to a powerful online network that can make a substantial difference in the exposure your property receives.
101 Ways to make a Difference in Your Sale Price
Learn how to make improvements to your home, but only where it will make the biggest difference to the sales price! It all starts with creating curb appeal, The entry way sets the stage, Tips for every room in the house, Making the most of your kitchen & dining room, Can the buyers see themselves living in the living room?, Make the bathroom sparkle, Look at these big beautiful bedrooms, Create a clutter free & functional home office Making the most of the basement/laundry spaces When you download this FREE report, as a bonus you will receive one of the most popular and the award winning : "4-Steps to Stage Your Home for a Quicker Sale"
50 Inexpensive Ways To Get a Better Return on Fix-Ups
First impressions make a significant impact on a buyer's decision-making process! Once your home goes on the market, it becomes a product. These easy & simple tips allows you to highlight the best of your home and de-emphasize its flaws. It's not about decorating, but actually turning your home into a model, to appeal to the broadest range of prospective buyers. The goal is to make people feel like they could live there, and the best way to do this is to "neutralize" the surroundings. Most of these you can do for under $50.00 or less and the worst that can happen to you is that you will get $2.00 back for every $1.00 you spend!
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Will Your Listing Realtor Do This?

Excellent Realtor Listing Habits

Successfully marketing your home takes experience and attention to detail.  Some real estate sales people will make a nice brochure that sits in your home and collects dust, put your home on MLS  and then pray that the phone rings .

Praying Realtot

  A few days & weeks go by and you  wonder why there is little interest from buyers.  To make sure that this doesn’t to you, we have compiled a list of the "good listing habits of a great listing Realtor” so that you can make an educated decision on hiring the right person for the job. 

 To maximize your chances of a sale, make sure your listing professional does the following:

  • Sends you a weekly update showing new Closed and Pending Sales and newly listed properties that are competing with yours. This is important because values change weekly and you must know what your competition is doing to ensure you are positioned correctly in the market place.

  • Gives you a weekly call to discuss strategy.  

  • Sends you a weekly marketing report with all showings, marketing info, feedback and new events so that you can see what is happening with your residence.

  • Creates a personalized website just for your property so that buyers can see all the features without being distracted by other listings which clearly don't compare to yours. 

  •  Has an international marketing plan to reach foreign agents and buyers.  Make sure your Realtor features your home on an international MLS system.

  • Invests extra to enhance your page so that it gets promoted ahead of the competitors.

  • Enhanced web presence with social media.

  • Do you hate talking to real estate agents' voicemail? So do buyers and their Realtor.  No more waiting 6-8 hours or even days to maybe get a call back.

  • Can provide potential buyers easy access to local reliable vendors such as mortgage lenders who can assist in making the process easier for them. 

  • Offers a performance guarantee and holds themselves accountable

  • Keeps you updated with relevant market statistics for the area and a web based back office portal where you can see all the activity on your property or lack of activity. 

  • Here are some questions you may want to ask.

Information is King!

 Basing decisions on facts instead of perceptions or false beliefs is very wise. Take time now to understand  the people, the process & the realities of real estate. 

The Role of a Buyer's Lawyer
The role of the purchaser’s lawyer is to protect the purchaser throughout the transaction, and to make sure that the buyer obtains clear title to the property. Traditionally, the purchaser’s lawyer also represents the interests of the mortgage lender in preparing and registering the mortgage documents in accordance with their mortgage commitment.
What Do All These Real Estate Words Mean Anyway?
When you are in the process of buying or selling a home in London and South West Ontario, or have been through the process, it can be daunting enough without words or phrases being bantered about and you say “What?” Well, no more, this exhaustive list will now make the playing field level, your knowledge & better understanding of real estate will ensure that your real estate transaction will be less stressful and in most cases, more rewarding!
Who Else is Going To Be Involved When I Sell my Home?
Purchasing a home or selling a home requires more than just the buyer and seller. You'll also require the services of a variety of home-related professionals and here are the key players in your transaction and the roles they play:
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Home Seller E-Zines

If you like what I write about and are interested in subscribing to a free 24 email series of helpful tips, money saving ideas and home seller strategies, you can do so here. You are never under any obligation and you will never be spammed or receive unsolicited emails from me.






A Few Secrets When Selling a Home

             The Secret to Pricing Your Home to Sell

  A home without a buyer has no value in the market place. Sure it might have a value to you the seller, and it might have a value to your banker, and to your insurance agent, and to your appraiser. But none of these people are buyers.

  Answers to Pricing a Hone Correctly

   So here is the secret to pricing your home to sell - It's not what you think the home is worth that matters, it's what a reasonable buyer will think your home is worth that will ultimately determine if your home will sell.

   Now you may be thinking - Hey wait, if I left it up to a buyer, they would pay me as little as possible for my home. True, they would. But in the real world every buyer knows that you, the seller, have no obligation to sell your home at any price. To purchase your home the buyer will have to make you an offer you can't or won't refuse. 

   But here-in lies the trap that many sellers fall into (I did when I first started in the real estate business), which is the mistaken idea that we can hold out for an inflated price and eventually the market will come to us.


  Buyers are under no obligation to buy any particular home, and no amount of marketing, open houses, websites, or signage will motivate a buyer to purchase an overpriced home.


  Because they can buy one of your neighbors homes for less! This reveals one of the most important considerations in pricing your home - Price VS Time.

  Understanding Price VS Time

   The age old dilemma that has faced buyers and sellers since the dawn of private property rights is a simple question:

  What is more important ,price or time?

  Believe it or not this conundrum underlies and controls every sellers decision to sell, and every buyers need to complete a purchase. For sellers this boils down to the need to sell within a set time frame or instead to hold out for the best possible price, and as you might guess, for buyers it's the need to buy within a set time frame or to purchase a home for the lowest possible price.

   A seller who would like to sell for top dollar should be prepared to potentially wait longer for a buyer willing to pay a premium price. Like trying to sell ice during December, a seller might have to give the stuff away just to get rid of it, but if they wait long enough, say until mid-August when temperatures crest over 100 degrees suddenly that same ice can have real value. On the flip side, a seller who needs to sell quickly, and doesn't have time to wait, should expect to discount their price somewhat because of the limited time they have to expose their home to the market.

   What's the difference?


   Buyers are in the same boat. A buyer who has the luxury of shopping for a home over a long period of time can probably wait to find a bargain, while another buyer who must buy a home in the next few weeks will probably be willing to pay a premium. Again it boils down to price vs. time. So you might ask yourself what is your highest priority - Selling quickly or selling for a higher price?

   When I pose this question to my own clients they answer - I want both! The funny thing is that they aren't kidding!

   Quite a few home sellers want their cake with icing on top. Because of this, many homeowners will attempt to put the responsibility of getting both top dollar and fast sale on the back of their hired gun, the real estate agent. The result can be summed up in one word - frustration. Why? Because no matter how much a seller yells, screams, and kicks a real estate agent, they don't do miracles.

  This is why successful sellers understand that while a real estate agents job is to provide marketing, expert advice, and negotiating services, in the end they don't own the property. They don't make the final decisions on pricing. The seller does, and ultimately the seller's asking price will in large part determine how slowly or quickly the home will sell.

  Successful sellers have learned that to price their home accurately means they need to think like a buyer, they need to get inside a buyers skin and look at the world through a buyers eyes. If you're like most buyers you would probably start online by viewing listings to get a general feel for local home prices. 

 Searching for houses for sale in London Ontario

   As a typical internet empowered real estate buyer you will look at an average of nine homes over 1-2 weeks with the assistance of a real estate professional. By the end of your journey, like many buyers, you become so knowledgeable about the market that by the last showing you are able to guess, with reasonable accuracy, each homes listing price before your agent can even tell you.

  So what happened here? As a buyer you went from a blank slate, with no impression of the market to having the ability to predict listing prices. A big leap sure, but this description is exactly what most buyers' experience. 

   So as you can see, pricing to sell your home is not the price your neighbour suggests, or a friend of a friend, or to recoup your costs of a poor renovation or upgrades.

   When we do an Envelope Home Audit and a thorough CMA, you can rest assure that the price we come up with is the one that will enable your home to sell quickly and for you, netting the most money. Remember, homes that that sell for the most, sell quickly!