Limiting the Marketing Exposure of Your Property
The most obvious marketing tools most everyone uses (Open Houses and classified ads) are only moderately effective. Successfully marketing of your home is to get the market price, at the right time, and with no hassles and problems and a reasonable fee!
Not surprisingly, less than 1% of homes are sold at an open house! Realtors use open houses to attract buying prospects, not to sell your home. Marketing studies show that less than 3 % of people purchased a home because they saw it in an ad. You know what I am talking about. Every real estate magazine page looks the same.
The real estate person’s picture is larger than the houses they are trying to sell. And, they try to tell you that they are honest, have integrity, and are number 1 in something, have won this award and have an alphabet after the name for designations.
Do you think a buyer cares? They are tuned into WIIFM (what’s in it for me). A buyer wants information, to feel good about buying your home and feel they got a fair price.
Exposure & traffic (people) sells real estate in Kilworth, lots of it and the right trafic, not tire kickers but qualified bona fide buyers.
That’s why the most competent listing sales person will have a broad spectrum of marketing activities, emphasizing the specific strategies that will work best for YOUR particular property or area like these ones!