If you are in the thinking process of selling a home in Dorchester, marketing your home effectively can make a huge difference in how quick your home sells and for how much!
You see, marketing a home takes more than just sticking a sign in your yard and putting your property up on the MLS (Multiple Listing Service) and praying and wishing it will sell, anyone can do that! It takes assertive , innovative marketing to sell your home in today’s market place!
In today’s market place there are only so many buyers out there who are ready and able to purchase a home. So, if you want to sell your home, your Realtor® has to aggressively identify these potential buyers before others get their hooks into them and guide them into a different property.
The fact is, when you enter the market to sell your home, you enter one of the most competitive businesses in existence... anywhere! Competition is strong and if you’re not ready for it... your home may just sit on the market. The first major key to effectively marketing a home is to identify potential buyers.
So, how does a Realtor® identify these “hot” buyers before the competition? This is where the “rubber meets the road”! This is what separates the weak Realtor® from the shrewd, business-minded marketing professional.
The best Realtors® use every available marketing tool, technology, approach, contact or potential avenue to generate prospective buyers for your property!
One key element is they understand the value of “effective” marketing! They realize that in today’s competitive market they can’t just splash their name out there and expect people to call... they have to craft their message... and give buyers a compelling reason to call.
So, how does the Realtor® you’re considering separate him or herself from competitors?
If you pick up any real estate magazine or flyer, all ads look virtually the same. There is 2 -6 homes in a little box and a huge picture of him or her and #1 this, #1 that, or a member of you name it club. Or, (I can see your eyes rolling now!), they say stuff like, honesty, integrity, we care etc. Well, they better care, they better be honest and they better have all of that and more, it’s your home and your money!
The top Realtors overcome this huge obstacle with a razor-sharp marketing strategy, (not the usual 3 bdrm, 2 bath, beautiful home, nice floors, clean, good neighbourhood and close to schools. Put’s you to sleep doesn’t it? Your home has a story, it is your past and the marketing of your home must reflect the feel and energy of your home, not necessarily the quantity of rooms, (most people who can afford to buy a home can count!), combined with cutting-edge technology, to generate buyer after buyer!
Remember, the major key to generating a buyer for your home is to reach the buyer first. So, if you want to get your home sold... don’t settle for anything less!
The first two questions then are:
1. how is someone you are interviewing going to make the phone ring with lots of new buyers for your home?
2. What’s going to give them the edge and get them to the “starting block” first?
Then comes the next question. How sharp are your their negotiating skills? What kind of results have they produced for past clients? This is so crucial!
Most people think that selling a home is like being a tour guide. Show the buyer around, ask if they like it and write up the paperwork. Well, if that’s all there was to it, anybody could sell your home!
So, how do you find out about your prospective Realtor’s negotiating skills? Meet with them! Do they have testimonials from past clients?
So, in conclusion, really think these things through! This is such an important decision. Get prepared! Really fire away with questions when interviewing a Realtor®. Make them stand the test of fire... the best thrive on it!
They can’t wait to tell you all about the innovative methods that separate them from those that’ll poke a sign in the ground and act like that’s enough! In today’s market, it’s most definitely not enough!