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When I first got into real estate I had two choices, first, I could do everything in my power to ensure my clients had an exceptional and successful real estate experience or two, be like 91% of all the others in this business who don’t seem to get it.
Sound Logical?
Seems Easy Enough?
It’s not that Simple.
You see, not everybody follows the Golden Rule, or returns phone calls, or discloses defects in their home, are reasonable or ethical or showers daily!
One of the first things I did was to put myself into the shoes of a buyer to learn what their fears were, concerns, stay up at night tossing and turning thoughts and over the years have fine tuned a check list from start to finish that would enable me to help a buyer, either their 6th home or their first, through the process.
My aim? To provide all buyers the guidance & protection required to ensure a satisfactory completion of a purchase and have them rave about me.
So, here is a small glimpse of it.
Welcome to The Envelope Preferred Buyer Program, an exclusive buyer satisfaction program available only through Envelope Real Estate Brokerage Inc. and Ty Lacroix!
A recent study done in June of 2011, 65% of real estate buyers were definitely satisfied with their sales representative. Think about that – that means fully 35% were not! 
The same study indicated buyers expect their sales representative to perform very few functions. For repeat buyers:
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62% wanted their sales representative to find the right house,
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19% wanted their sales representative to negotiate the price after checking against comparable prices, and
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14% wanted their sales representative to complete the paperwork properly.
This is not a long or complicated list!
Now, how can one third of all buyers be dissatisfied
with the performance of their sales representative?
Let me let you in on a little secret. Most sales representatives don’t plan to take care of their clients! No, I don’t mean they don’t intend to satisfy their clients. They do. They generally have the best of intentions. They just don’t have a plan to accomplish what they intend.
Ever hear of the old phrase “A failure to plan is a plan to fail?” Well, welcome to the world of the average real estate practitioner.
And it doesn’t matter how many letters or designations you can find after their name. It’s always the same.
They have no systematic way of helping a client
through the home buying process.
That’s exactly why the Envelope Preferred Buyer Plan was made available. It’s a unique system specially designed to consistently deliver customer satisfaction by addressing the three primary goals of buyers mentioned above.
More specifically, it’s a step-by-step blueprint to ensure client satisfaction – not a haphazard approach depending on the crisis of the day.
Now some of you might be saying “I don’t want a rigorous program. The right home for me isn’t going to be the same as for someone else”. And you’d be quite right – the right home for you is going to be different.
However, let me ask you this: Regardless of your destination, would you want the pilot flying your airplane to use a checklist or would you prefer they wing it because your destination is different? (Well, you might say that is not a good analogy, but l’ll let you in on a secret. I’ve seen deals fall apart and dissipate in thin air!)
I think most you can see that only by employing a well-designed system do you have the best chance of consistently obtaining the results you want.
So what are the components of The Preferred Buyer Program and how does it work? The exact details of The Preferred Program provide a competitive advantage and are therefore proprietary but we can look at how it generally addresses the principle item buyers want from their sales representative – finding the right home.
Generally the first thing most buyers do when they start thinking of a new home is to start looking in the newspaper, the real estate magazines at the supermarket, and more and more, the internet.
If you use this approach for anything other than
to get a general feel for the market, I can almost
guarantee you’re going to be frustrated!
Why? Well, for the moment lets skip the fact we have not invested the time to analyze your requirements, wants, financial qualifications, etc., and just look at this approach to searching. And let’s further suppose we’ve already found nothing on the market that’s suitable.
When a property comes onto the market where do the best “buys” go? Now I know everybody thinks the real estate sales representative gets the best buys, but let me assure you, they don’t have the money. 91% don’t anyway .So, where do they go?
They go to the buyer who has the first
opportunity to say yes!
And guess who that is? It’s the buyer who’s’ sales representative is constantly checking for new listings that meet their clients criteria, the buyer who is already pre-approved for a loan, and who is ready move emotionally when that right property for them comes onto the market.
Can you figure out which properties show up in the newspaper, the magazines, etc.?
It’s either already sold or
It’s a property my client has rejected!
Now would you prefer to choose from the gems or choose from the left overs? Does it take a lot of effort to constantly check for new properties for each client? Absolutely! Does it pay off? Absolutely! Is it available to everyone? Absolutely not!
This is just one example of the advantages you’ll enjoy with the The Preferred Program system. There are lots more.
I’ll be providing you with a First Look buyer’s kit. In that kit I’ll be providing some additional material includinga brief on negotiating strategy factoring in the current market trends, comparable prices, and personality styles. There’ll also be more detailed material on the anatomy of a sale so you’ll know exactly what to expect and when. I’ll include copies of a sample offer so you’ll have the opportunity to review it and ask questions before we find your new home.
My goal is to make you so pleased with my First Look program you’ll become an outspoken advocate for my business.
At the beginning I related how fully one third of the buyers couldn’t definitely say they had a positive buying experience. As you approach this exciting task of finding your new dream home ask yourself:
“Within which group are you going to find yourself”?
The choices you make about which sales representative you use will determine your fate.
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